Data and economy experts from 3 Tier Beverages, NielsenIQ’s CGA and the National Beer Wholesalers Association (NBWA) gave attendees insights into the state of the bev-alc industry and cider’s potential growth opportunities during the 13th annual CiderCon, held last week in Chicago.
Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009.
About 45% of consumers plan to visit on-premise establishments for Halloween, according to a survey conducted by on-premise marketing research firm CGA from October 22-25.
The rise in COVID-19 cases driven by the highly contagious Delta variant has only deterred 15% of consumers from visiting on-premise establishments less frequently, market research firm CGA found.
On-premise velocity continues to trade higher than 2020, up +60% year-over-year for the week ending August 7, 2020, according to market research firm CGA.
Consumers are visiting on-premise establishments more often, with three-quarters of respondents visiting three or more times over the past three months, according to a July 29-August 2 survey by the market research firm CGA.
On-premise sales velocity increased +78% in the week ending June 12 compared to the same time last year, according to the latest report from market research firm CGA.
Seventy-seven percent of consumers are spending the same or more than they did pre-COVID-19, according to the latest CGA on-premise report spanning June 4-7.
