CGA

Labor Day may need to start campaigning if it wants to remain a staple of end-of-summer celebrations, particularly with the youngest legal-drinking-age (LDA) consumers.

Beer is starting to lose share of bev-alc dollar sales in the on-premise, according to a recent report by CGA, the on-premise arm of market research firm NIQ. In the last 52 weeks (L52W, ending June 14), beer claimed 39.5% share of total bev-alc dollar sales in NIQ-tracked on-premise channels, marking a 0.3 percentage point decline year-over-year (YoY).

The on-premise continued to see “some really positive performance” as both value velocity (+6%) and ticket count (+9%) increased year-over-year for the week ending July 26, 2025.

Independence Day (July 4) celebrations may be slightly more subdued this year compared to 2024, but could lean more positively toward the on-premise, according to survey results from Numerator and CGA.

Consumers’ embrace of moderation when it comes to beverage-alcohol is well documented, but their reasons for doing so are varied, according to research from insights firm NIQ.

Many dads will likely be celebrating with a 6-pack this weekend, as beer tops the list of planned bev-alc purchases for Father’s Day celebrations.

Mother’s Day (Sunday, May 11) once again brought a welcome boost to the on-premise earlier this month, becoming the “most valuable” Sunday so far this year, according to CGA, the on-premise arm of NIQ.

On-premise spirits volume is trending at about 93% of the level the category was selling at in late 2019 and early 2020, prior to the COVID-19 pandemic and related on-premise shutdowns, according to a new report from CGA, the on-premise arm of NIQ.

If horse races and taco specials can’t bring consumers to the on-premise, maybe celebrating their mothers will.

Tequila continues to gain share from other spirits in U.S. bars and restaurants, according to NIQ’s on-premise marketing research arm CGA. Tequila sales by value rose by 0.7% in the 12 months through the end of February, despite a 1.7% drop in volumes.

Half of consumers went out for a drink in March, and on-premise visitations aren’t expected to slow down despite economic uncertainty, according to NIQ’s on-premise marketing research arm CGA.

St. Patrick’s Day gave the on-premise a welcome boost, but it wasn’t completely sunny for the bev-alc industry, according to the latest report by CGA, the on-premise arm of market research firm NIQ.

Beer has gained bev-alc dollar share at bars, restaurants and venues, taking from wine and spirits, according to the latest report from CGA, NIQ’s on-premise data arm. For the 52-week period ending January 25, beer accounted for 40.1% of all dollars spent in the on-premise channel, a +0.3 percentage point increase year-over-year (YoY). Ready-to-drink (RTD) canned cocktails increased dollar share +0.4 percentage points, to 1.2% of total bev-alc dollars.

While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.