The on-premise continued to see “some really positive performance” as both value velocity (+6%) and ticket count (+9%) increased year-over-year (YoY) for the week ending July 26, 2025, according to Matthew Crompton, VP – on-premise for CGA, NIQ’s on-premise arm.
Although ticket counts increased, check value declined 3%, to $55.20, compared to the same period last year (July 27, 2024).
CGA called out “three weeks of consistent growth” in sales velocity and over the last nine weeks traffic has outperformed the previous year, according to CGA.
Over the last 12-week period ending July 26, value velocity increased 29%, to more than $1.13 million in average total outlet sales, compared to the same period in 2024.
Zeroing in on key states, Florida (+20%) and Texas (+10%) posted the largest velocity increases compared to the same week in 2024. Illinois (+9%), New York (+4%) and California (+1%) each posted growth compared to last year.
CGA also called out “positive uplifts” over the last two weeks. During the week ending July 19, velocity increased 5%, with a 1% increase in the following week.
Ticket count in the period grew 3% week-over-week (WoW), although average check value declined 1%.
Examining consumer visits over the past month, 47% of consumers said they visited a bar or restaurant for a drink over the last month period ending July 18, per CGA.
Meanwhile, 78% said they went out to eat in the last month.
CGA also offered insights into live music occasions. The firm found that 57% of consumers attending concerts have posted photos of drinks to social media.
Beer is the “key” beverage alcohol category for music events, while whiskey, vodka and tequila are the primary spirits segments for live music, according to CGA. For non-drinkers, soft drinks are the “most-consumer non-BevAl category.”