The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
An upset happened off the court during the final weekend of the NCAA basketball tournament. Anheuser-Busch InBev’s (A-B) Michelob Ultra (13.81% share) edged Constellation Brands’ Corona Extra (13.8% share) for the top volume spot among packaged products at bars and restaurants tracked by on-premise data firm BeerBoard.
Coachella kicks off this weekend, with up to 125,000 people set to flock to Indio, California, each day to see Sabrina Carpenter, Justin Bieber, Karol G and others – hopefully with a beverage in hand.
Unsurprisingly, the most expensive city to grab a beer is New York, according to a recent report from on-premise POS firm Toast. The median pint costs $9.16 in the Big Apple, likely driven up by Manhattan, as Toast reported the median pint across the East River in Brooklyn is $8.02.
As the NCAA men’s and women’s basketball tournaments marched into Final Four weekend, craft was the only segment to lose share of volume and dollar sales across all four regions, according to on-premise data firm BeerBoard.
March Madness has brought upsets, buzzer beaters and a boost to some beer brands’ draft sales, according to a new report from on-premise data firm BeerBoard.
Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.
St. Patrick’s Day may have fallen on a Tuesday this year, but the weekday timing didn’t stop consumers from celebrating the holiday in the on-premise, according to a report from BeerBoard.
More people went out to bars and restaurants to celebrate Valentine’s Day this year compared to 2025, according to the last on-premise report from market research firm NIQ, citing “CGA intelligence” data.
Continued draft declines dragged down bev-alc’s on-premise performance in 2025, according to tech and insights firm BeerBoard’s “2025 Year in Review” on-premise report released this month.
Check out news items were initially reported in the Brewbound Insider Newsletter February 12-13, including headlines from Georgia, NIQ, Sierra Nevada and more.
The majority of consumers who went into 2026 with plans to participate in Dry January stayed committed to abstaining from alcohol through the end of the month, according to survey results from market research firm NIQ.
Super Bowl Sunday was a let down for more than just Patriots fans. BeerBoard tracked bars and restaurants saw year-over-year (YoY) declines in both draft beer volume (-6%) and package volumes (-6.2%), the tech and insights firm shared in its “2026 Big Game On-Premise Report.”
Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.
The best New York bars for non-all (NA) cocktails don’t heavily rely on NA spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.
