The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Check out news items were initially reported in the Brewbound Insider Newsletter February 12-13, including headlines from Georgia, NIQ, Sierra Nevada and more.
The majority of consumers who went into 2026 with plans to participate in Dry January stayed committed to abstaining from alcohol through the end of the month, according to survey results from market research firm NIQ.
Super Bowl Sunday was a let down for more than just Patriots fans. BeerBoard tracked bars and restaurants saw year-over-year (YoY) declines in both draft beer volume (-6%) and package volumes (-6.2%), the tech and insights firm shared in its “2026 Big Game On-Premise Report.”
Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.
The best New York bars for non-all (NA) cocktails don’t heavily rely on NA spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.
Many bars and restaurants close their doors December 25, but the Christmas holiday still historically provides a boost for bev-alc sales in the on-premise, according to CGA, the on-premise arm of market research firm NIQ.
The on-premise has provided some bright spots for bev-alc in 2025, with consumers still willing to spend their dollars at bars and restaurants despite curtailing purchasing more drastically in the off-premise.
The back half of November delivered mixed performances for bars and restaurants, according to CGA, the on-premise-focused arm of market research firm NIQ.
Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.
A new report from market research firm CGA is further proof that while beer is seeing red in off-premise scans, the category can find growth opportunities in on-premise retailers.
Consumers’ on-premise spending may be strong, but volumes of draft beer and packaged goods declined at bars and restaurants during Q3, according to on-premise insights firm BeerBoard. Draft beer volume declined 1.8% between July 1 and September 30 year-over-year (YoY). Cans and bottles fared even worse, dropping 5.1% compared to Q3 2024.
Consumers continue to flock to the on-premise, despite economic uncertainty, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
This year’s lackluster Labor Day was not exclusive to the off-premise, according to the latest report from CGA, the on-premise arm of market research firm NIQ. Sales velocity at bars and restaurants declined 10% on Labor Day (Monday, September 1) compared to the holiday in 2024 (Monday, September 2).
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
