Social Media Manager
Pittsburgh Brewing Company
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Social Media Manager
40hrs a week
Pay - $50,000 – $80,000
Must be able to work weekends and late nights
Knowledge and Skills:
- Excellent oral and written skills are a must
- Ability to learn and adapt in a fast paced environment
- Knowledge of Instagram and Facebook marketing
- Knowledge of project management software (Asana and Slack)
- Knowledge of all Microsoft Applications
- Knowledge of Email Marketing Software (MailChimp)
- Basic knowledge of Adobe Software (Illustrator and Photoshop)
- Knowledge of the brewing industry is a plus
- Ability to use a professional camera is a plus
- 3+ years of experience in social media management is required
Duties and Responsibilities:
Social media
- Respond to all direct messages and comments/questions on posts.
- Assist in the development of content for all social media pages via the Asana calendar
- Schedule and plan all social media posts on the content calendar
- Work closely with our lead designer on content creation for campaigns and posts
- Learn brand voice and identity for cohesive content
- Coordinate monthly photoshoots with photography team
- Create quarterly reports on page performance
- Research/study new trends and be able to apply them to our brand pages
Events
- Attend all events to capture content for social media
- Work closely with Event Coordinator on new event announcements
Email Marketing
- Work closely with Marketing team on Tuesday and Friday Newsletter
- New beer releases, events, merchandise and more
- Establish the crossover between social media posts and newsletter content
- Coordinate with Retail Manager on new merchandise releases and sales