RTDs Market Overview OPUS Spring 2024 – Report by CGA
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
CGA
Featured CGA Content
On-Premise Beer & Beyond Beer Update: Summer Trends – CGA September 2024
This report, which provides an on-premise beer & beyond beer update, features exclusive content created just for our Brewbound Insider audience!
CGA: On-Premise Chain Dollar Sales Decline vs. 2023; Beer Gaining Share of Bev-Alc Dollars
On-premise chain accounts have bounced back from initial COVID-19 declines that shut down their businesses, but on-premise pains are far from over, according to CGA, the on-premise arm of market research firm NIQ.
Additional Content
CGA: Last 2 Weeks of December -6%; Trends Flat Through New Year’s
On-premise sales velocity declined -6% for the two-week period ending December 28 and was flat through the New Year’s holiday for the week ending January 4, according to the latest report from CGA, NIQ’s on-premise division.
Consumers Starting to Explore RTDs in the On-Premise
One-quarter of consumers who have visited the on-premise in the past three months have ordered a ready-to-drink cocktail (RTD) during that time, according to CGA, the on-premise arm of market research firm NIQ.
Draftline-CGA Report: Draft Outperforms Package in On-Premise Outlets
Draft beer considerably outperforms package in on-premise outlets that offer both options, according to a report released today by Draftline Technologies and CGA, the on-premise arm of market research firm NIQ.
CGA Holiday Preview: Christmas Largest End-of-Year Driver for On-Premise Visits; Beer Top Choice for Every OND Holiday
The upcoming holiday season gives consumers an excuse to celebrate in bars and restaurants, and could give the on-premise a welcome boost as 2024 comes to a close, according to CGA, the on-premise arm of market research firm NIQ.
CGA: On-Premise Sales Velocity +14% YoY Through September 21
While the majority of the beer category has been unable to find year-over-year (YoY) growth in off-premise in recent scans, the on-premise is looking more positive and could provide more growth opportunities for the category.
CGA: 52% of Youngest LDAs to Celebrate Labor Day in the On-Premise, Plus Consumers’ Football Season Plans
More than one-third (38%) of consumers plan to visit on-premise establishments for Labor Day (September 2), according to CGA, the on-premise arm of market research firm NIQ.
CGA: Non-Alcoholic Beer Outpacing Category Growth On-Premise
Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.
CGA: July 4, Summer On-Premise Visits Expected to Heat Up
One-in-three consumers plan to celebrate Fourth of July weekend at bars, restaurants, and other on-premise venues, according to NIQ-owned on-premise data firm CGA.
CGA: All 3 Bev-Alc Categories Record Growth Vs. Average Sunday on Mother’s Day
All three bev-alc categories recorded double-digit on-premise sales increases on Mother’s Day compared to the average Sunday in 2024, according to NIQ-owned on-premise data firm CGA.
CGA Impact Report: Planned On-Premise Visits for Mother’s Day -10 Points Versus 2023
A majority of consumers plan to celebrate Mother’s Day outside of bars and restaurants, according to the latest impact report from CGA, a NIQ-powered on-premise market research firm.
CGA: On-Premise Beer Declines in Dollars and Volume, But Bright Spots Exist in Imports, Below Premiums
Beer sales at bars and restaurants have declined in both dollar sales (-0.7%) and volume (-5.7%) in the 12-month period through the end of January, according to NIQ’s on-premise data firm CGA.
St. Patrick’s Day Preview: Gen Z Heads to the Bars; Bev-Alc Off-Premise Dollar Sales Steady Since 2021
Could the luck of the Irish be with bev-alc producers this month? Nearly one-third (32%) of consumers plan to celebrate St. Patrick’s Day, according to consumer research firm Numerator.
CGA: On-Premise 2024 Super Bowl and Valentine’s Day Performance Down vs. 2023
On-premise sales velocity on Super Bowl Sunday (February 11) was down -19% versus an average Sunday this year, and -4% versus 2023, according to CGA, NIQ’s on-premise market research arm.
CGA: 75% of Consumers Who Committed to Dry January Still on Track; Plus, Valentine’s Day and Super Bowl On-Premise Preview
Three-quarters of consumers who said they would abstain from alcohol this month have stayed committed to Dry January, according to a survey by CGA, NIQ’s on-premise market research firm.