On-premise sales velocity declined -6% for the two-week period ending December 28 and was flat through the New Year’s holiday for the week ending January 4, according to the latest report from CGA, NIQ’s on-premise division.
Trends for the week ending January 4 were a mixed bag, with ticket count increasing +14% but the average check value declining -12%. Nevertheless, velocity increased +22% YoY, with several states posting double-digit growth.
CGA reported strong trends on Christmas Day (+90% compared to the previous week for the average U.S. outlet), despite only a quarter of the outlets open that day. Those outlets outperformed the Wednesday average by +140% driven by a +133% growth in average check value.
Christmas Day 2024 velocity increased +19% compared to Christmas Day 2023, while New Year’s Eve (NYE) increased +10% YoY. Driving those trends was an increase in check value, while ticket counts “remained steady.”
NYE posted a +30% bump for the total U.S. on-premise channel compared to the previous week, with double-digit velocity growth in key markets. Velocity on NYE increased +131%, driven by double-digit growth in ticket count and average check value, making it the most lucrative Tuesday of 2024.