Q1 2025 Beer, Spirits & NA Beverage Performance & Trends – 3Tier Beverages via NIQ
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
NIQ
Featured NIQ Content
On-Premise Update & Outlook – CGA by NIQ March 2025
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Additional Content
Spirits & Beer Continue to Lead Off-Premise Declines As Negative Trends Persist Thru Memorial Day, per NIQ Weekly Scans
Bev-alc’s year-over-year (YoY) declines carried through the end of May, including Memorial Day, according to the latest weekly scans report from market research firm NIQ.
Spirits & Beer Led YoY Declines at Start of Memorial Day Weekend, per NIQ Weekly Scans
Bev-alc trends remained consistent leading up to Memorial Day, as single-digit, year-over-year (YoY) declines persisted in the latest weekly scans report from market research firm NIQ.
Craft Battling Legacy Drag and Beer Consumer Tradedowns, per 3 Tier Beverages
Craft beer continues to battle against the narrative that the segment is dying. A core adversary in that mission is that the legacy brands that helped create the segment are the ones driving declines, according to new data shared by consulting firm 3 Tier Beverages.
Bev-Alc Sales Improve Slightly Post-Cinco de Mayo; Beer Leads YoY Declines in Latest NIQ Weekly Scans
Consumers kept the party going post-Cinco de Mayo, with bev-alc dollar sales accelerating in the latest week tracked by market research firm NIQ. However, year-over-year (YoY) comparisons remain bright red.
NIQ: How Moderation Is Reshaping Global Bev-Alc Sales
No/low alcohol has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to a new moderation report from NIQ.
NIQ Weekly Scans: Beer & Prepared Cocktail Trends Weaken Despite Cinco de Mayo
Bev-alc declines accelerated earlier this month, despite the Cinco de Mayo holiday, according to the latest weekly report from market research firm NIQ.
NIQ: Spirits & RTDs Lead On-Premise Share Growth; Hard Tea RTDs Gain Share
While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.
RTD Cocktails Outperform as Total Bev-Alc Declines Moderate Slightly
Total bev-alc dollar sales continued to decline in the latest two weeks, as even the standout growth category ready-to-drink (RTD) cocktails saw sales dip, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.
NIQ Weekly Scans: April Drags Bev-Alc Sales -5.4% YoY in L4W, -2.1% YTD
While 2026 started with sunny scans for bev-alc, April brought the showers, according to the latest weekly report from market research firm NIQ.
On-Premise Velocity Flat Ahead of Mother’s Day; Holiday Uptick Expected
On-premise venues should have seen a notable lift in sales over the weekend, if historical Mother’s Day trends played out.
Bump Williams: Regional & Local ‘Still Matters;’ Craft Showing ‘Encouraging’ Forward Progress Through Q1
Nearly four out of every 10 craft brands recorded growth in the off-premise through mid-April, according to the latest monthly update from data and consulting firm Bump Williams Consulting (BWC).
NIQ Weekly Scans: Bev-Alc Trends Consistent Through Late April; Below Premium Beer Showing Improvement
Bev-alc trends held steady through late April, according to the latest weekly update from market research firm NIQ.
NIQ Weekly Scans: Bev-Alc Down Single-Digits in L4W Thru Mid-April; Import Volume Back in Red YTD
Bev-alc’s off-premise trends have remained relatively consistent post-Easter, according to the latest weekly report from market research firm NIQ.
NIQ Weekly Scans: Mass Retail Bev-Alc Sales Rebound Despite Easter Holiday Recalibration
Beverage-alcohol’s off-premise sales returned to year-over-year (YoY) contraction post-Easter, according to the latest report from market research firm NIQ.