3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
A majority of consumers plan to celebrate Mother’s Day outside of bars and restaurants, according to the latest impact report from CGA, a NIQ-powered on-premise market research firm.
With changing demographics and drinking habits, and as inflation and desire for convenience shifts shopping patterns, suppliers should view ready-to-drink (RTD) offerings as a unique mega category, according to a new report from NIQ.
Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.
Retailers are “paying increasingly more attention” to the sales rates/velocity of beer brands and it has resulted in the contraction of the amount of brands on shelves, as well as the amount of new brands entering the marketplace, according to Bump Williams’ monthly report for Bump Williams Consulting (BWC).
Beer sales at bars and restaurants have declined in both dollar sales (-0.7%) and volume (-5.7%) in the 12-month period through the end of January, according to NIQ’s on-premise data firm CGA.
Could the luck of the Irish be with bev-alc producers this month? Nearly one-third (32%) of consumers plan to celebrate St. Patrick’s Day, according to consumer research firm Numerator.
On-premise sales velocity on Super Bowl Sunday (February 11) was down -19% versus an average Sunday this year, and -4% versus 2023, according to CGA, NIQ’s on-premise market research arm.
3 Tier Beverages’ Mary Mills and Stephanie Roatis break down the early year data, including positive cider trends in convenience, non-alc trends, hard seltzer rationalization and much more. They also get into the growing trend of private label hard seltzer and whether anyone can break through the hard coffee curse.
U.S. government trying to limit your booze intake or access? The short answer is no. So why do we keep hearing rumblings about something called the ‘neo-prohibition’ movement?
Craft cans gained +3.6% share of craft dollars in 2023, and now account for 69.9% off-premise craft dollar sales, according to NIQ data shared in Bump Williams Consulting’s 2023 craft recap.
Seven of the top 25 craft growth brands in 2023 were non-alcoholic (NA) offerings, according to full-year NIQ data shared in Bump Williams Consulting’s 2023 craft review.
Off-premise dollar sales of beer topped $47.9 billion in 2023, according to market research firm NIQ. Beer accounts for half of total alcohol off-premise dollar sales, which reached $89.8 billion last year, a +1.1% increase compared to 2022. Although dollar sales increased for beer (+1.4%), volume declined -3% compared to a year ago. Beer was… Read more »
As 2023 comes to a close, the teams at market research firms NIQ and CGA hosted a webinar Tuesday to give predictions for 2024 bev-alc trends, including shifting consumer behavior, changing demographics, and continued premiumization and flavor-forward trends.
On-premise sales velocity slowed slightly in recent weeks, down -2% week-over-week (WoW) in the latest week (ending November 5) and -3% in the previous week, according to CGA, a NIQ-powered on-premise market research firm, in the latest On-Premise Impact Report.
