Q1 2025 Beer, Spirits & NA Beverage Performance & Trends – 3Tier Beverages via NIQ
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
NIQ
Featured NIQ Content
On-Premise Update & Outlook – CGA by NIQ March 2025
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Additional Content
2025’s Top Growth Brands Held Ground Ahead of Labor Day 2026, per NIQ Weekly Scans
The misalignment of Labor Day this year (September 7) compared to 2025 (September 1) has caused wonky comps in recent off-premise scans, as reported earlier this week. However, brand-level data highlights an industry experiencing similar trends to last summer.
‘Stagnant’ Off-Premise Bev-Alc Sales Cause Déjà Vu in Weekly NIQ Scans
Bev-alc’s trajectory remained “stagnant” leading up to the final week of August, according to the latest weekly scans report from market research firm NIQ.
CGA On-Premise Preview: Labor Day Celebrations Expected to be Down Slightly Compared to 2025
Labor Day celebrations may be more subdued this year, at least in the on-premise, according to the latest “CGA-powered” data report from market research firm NIQ.
Beer Leading Consistent Declines Thru Mid-August, per NIQ Weekly Scans
Bev-alc trends in NIQ-tracked off-premise channels remained consistent through mid-August, with beer leading year-over-year (YoY) declines, according to the latest weekly report from the market research firm.
NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
RTD brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their overall business, according to a new NIQ report.
Beer Loses Summer Traction as Bev-Alc Slump Deepens in Weekly NIQ Off-Premise Scans
August started with accelerated year-over-year (YoY) bev-alc losses, according to the latest weekly scans report from market research firm NIQ.
Finances and ‘Productivity’ are Impacting On-Premise Consumption Trends, per NIQ
Health and wellness trends have taken the brunt of the blame for why consumers are drinking less alcohol, but financial strain may just as big of a factor, particularly in the on-premise, according to a new report from NIQ, citing CGA data.
C-Stores Lead Bev-Alc Declines as Late Summer Losses Continue, per NIQ Weekly Scans
The liquor channel has dragged off-premise scans for much of 2025, but it was convenience stores that led July’s year-over-year (YoY) losses, according to the latest weekly report from market research firm NIQ.
Off-Premise Declines Consistent Through Late July, per NIQ Weekly Scans
As the industry rumbles through the quiet zone between the Fourth of July and Labor Day (September 7), off-premise scans remain relatively unchanged from previous reports, according to the latest figures from market research firm NIQ.
Bars Scored Some of Their Most Valuable Days During the World Cup, per NIQ Report
With the 2026 FIFA World Cup now concluded, data continues to roll in on how the more than five-week long soccer tournament impacted consumer trends, and the on-premise numbers are backing up claims of an unprecedented boost to bars and restaurants’ sales.
NIQ: Vodka RTD Growth Shows Where Spirits Innovation is Converting
Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ.
Bev-Alc Declines Persist as Summer Events Cool, per NIQ Weekly Scans
Bev-alc’s year-over-year (YoY) declines continued in the latest weekly report from market research firm NIQ.
Bev-Alc Off-Premise Sales -2.8% Thru Q2; Domestic Premiums & FMBs Driving Beer Losses
At the halfway point of 2026, beer is leading declines across bev-alc, according to market research firm NIQ.
NIQ: Margarita Sales Temper as Martinis Gain On-Premise Momentum
The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their cocktail choices. After a long reign at the top, challenges to the margarita have emerged: value velocity fell 16% year-over-year (YoY) in Q4 2025 according to a new report from NIQ.