NIQ

Give consumers an occasion, and they will reach for their wallets. At least, that’s what market research firm NIQ’s October off-premise scans suggest.

Competition in the vodka-based tea and lemonade segment is fierce. Many brands offer similar flavor and pack formats. Packaging is often similar, with light color palettes and visual cues to the sun.

Off-premise retailers still account for most of adult non-alcoholic (ANA) offerings’ sales, but the on-premise and e-commerce channels are now growing about twice as fast, according to a recent NIQ report. 

Despite a reported slowdown in prepared cocktail growth in Q3, the category recorded accelerated year-over-year (YoY) gains in the latest off-premise report from market research firm NIQ.

Prepared cocktails recorded another strong performance in NIQ’s weekly off-premise scans report, as the rest of the industry continues to tackle year-over-year (YoY) declines.

Relaxation and anxiety/stress release are the top reasons consumers say they’re drinking intoxicating hemp beverages, market research firms NIQ and MRI-Simmons, and alcohol alternatives database the Dry Atlas shared during a webinar Tuesday.

The full Labor Day weekend is officially on the books in NIQ off-premise scans. Total bev-alc dollar sales in the four-week period (L4W) ending September 12 totaled $8.5 billion, while volume totaled 167.5 million cases.

The on-premise’s hot summer appears to have fizzled out, according to the latest report from market research firm NIQ.

No bev-alc category was safe from year-over-year (YoY) losses in the latest off-premise scans from market research NIQ, which included the start of the Labor Day holiday weekend.

The misalignment of Labor Day this year (September 7) compared to 2025 (September 1) has caused wonky comps in recent off-premise scans, as reported earlier this week. However, brand-level data highlights an industry experiencing similar trends to last summer.

Bev-alc’s trajectory remained “stagnant” leading up to the final week of August, according to the latest weekly scans report from market research firm NIQ.

Labor Day celebrations may be more subdued this year, at least in the on-premise, according to the latest “CGA-powered” data report from market research firm NIQ.

Bev-alc trends in NIQ-tracked off-premise channels remained consistent through mid-August, with beer leading year-over-year (YoY) declines, according to the latest weekly report from the market research firm.

RTD brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their overall business, according to a new NIQ report.