Q1 2025 Beer, Spirits & NA Beverage Performance & Trends – 3Tier Beverages via NIQ
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
NIQ
Featured NIQ Content
On-Premise Update & Outlook – CGA by NIQ March 2025
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Additional Content
Bev-Alc Declines Persist as Summer Events Cool, per NIQ Weekly Scans
Bev-alc’s year-over-year (YoY) declines continued in the latest weekly report from market research firm NIQ.
Bev-Alc Off-Premise Sales -2.8% Thru Q2; Domestic Premiums & FMBs Driving Beer Losses
At the halfway point of 2026, beer is leading declines across bev-alc, according to market research firm NIQ.
NIQ: Margarita Sales Temper as Martinis Gain On-Premise Momentum
The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their cocktail choices. After a long reign at the top, challenges to the margarita have emerged: value velocity fell 16% year-over-year (YoY) in Q4 2025 according to a new report from NIQ.
July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans
This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.
Press Clips: Early July 4 Scans, Mexican Monk’s Grand Opening and Return of the Voodoo Ranger Tanker
Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from NIQ, Garage Beer, New Belgium and more.
Beer & Spirits in ‘Stable’ Decline as Wine Losses Accelerate Ahead of July 4, per NIQ Weekly Scans
Wine appears to be the first category to not make it out of the group stages during this year’s FIFA World Cup, according to the latest off-premise scans from NIQ.
Bev-Alc Declines Persist in NIQ Scans, Despite World Cup Uplift and RTDs’ Rebound
Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.
Press Clips: NIQ’s Top 5 Beer Growth Manufacturers in the L4W; RNDC Illinois Layoffs Affect 280 Workers; Maui Light NA Returns
Nearly 300 Republic National Distributing Company (RNDC) workers in Illinois are expected to be laid off as the distributor shuts down its operations in the state.
Prepared Cocktails Regain Traction to Start June, per NIQ Weekly Scans
Bev-alc declines persisted through the first week of June as the industry falls into a consistent pattern ahead of this summer’s major events, according to the latest weekly report from market research firm NIQ.
Spirits & Beer Continue to Lead Off-Premise Declines As Negative Trends Persist Thru Memorial Day, per NIQ Weekly Scans
Bev-alc’s year-over-year (YoY) declines carried through the end of May, including Memorial Day, according to the latest weekly scans report from market research firm NIQ.
Spirits & Beer Led YoY Declines at Start of Memorial Day Weekend, per NIQ Weekly Scans
Bev-alc trends remained consistent leading up to Memorial Day, as single-digit, year-over-year (YoY) declines persisted in the latest weekly scans report from market research firm NIQ.
Craft Battling Legacy Drag and Beer Consumer Tradedowns, per 3 Tier Beverages
Craft beer continues to battle against the narrative that the segment is dying. A core adversary in that mission is that the legacy brands that helped create the segment are the ones driving declines, according to new data shared by consulting firm 3 Tier Beverages.
Bev-Alc Sales Improve Slightly Post-Cinco de Mayo; Beer Leads YoY Declines in Latest NIQ Weekly Scans
Consumers kept the party going post-Cinco de Mayo, with bev-alc dollar sales accelerating in the latest week tracked by market research firm NIQ. However, year-over-year (YoY) comparisons remain bright red.
NIQ: How Moderation Is Reshaping Global Bev-Alc Sales
No/low alcohol has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to a new moderation report from NIQ.