Q1 2025 Beer, Spirits & NA Beverage Performance & Trends – 3Tier Beverages via NIQ
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
NIQ
Featured NIQ Content
On-Premise Update & Outlook – CGA by NIQ March 2025
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Additional Content
July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans
This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.
Press Clips: Early July 4 Scans, Mexican Monk’s Grand Opening and Return of the Voodoo Ranger Tanker
Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from NIQ, Garage Beer, New Belgium and more.
Beer & Spirits in ‘Stable’ Decline as Wine Losses Accelerate Ahead of July 4, per NIQ Weekly Scans
Wine appears to be the first category to not make it out of the group stages during this year’s FIFA World Cup, according to the latest off-premise scans from NIQ.
Bev-Alc Declines Persist in NIQ Scans, Despite World Cup Uplift and RTDs’ Rebound
Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.
Press Clips: NIQ’s Top 5 Beer Growth Manufacturers in the L4W; RNDC Illinois Layoffs Affect 280 Workers; Maui Light NA Returns
Nearly 300 Republic National Distributing Company (RNDC) workers in Illinois are expected to be laid off as the distributor shuts down its operations in the state.
Prepared Cocktails Regain Traction to Start June, per NIQ Weekly Scans
Bev-alc declines persisted through the first week of June as the industry falls into a consistent pattern ahead of this summer’s major events, according to the latest weekly report from market research firm NIQ.
Spirits & Beer Continue to Lead Off-Premise Declines As Negative Trends Persist Thru Memorial Day, per NIQ Weekly Scans
Bev-alc’s year-over-year (YoY) declines carried through the end of May, including Memorial Day, according to the latest weekly scans report from market research firm NIQ.
Spirits & Beer Led YoY Declines at Start of Memorial Day Weekend, per NIQ Weekly Scans
Bev-alc trends remained consistent leading up to Memorial Day, as single-digit, year-over-year (YoY) declines persisted in the latest weekly scans report from market research firm NIQ.
Craft Battling Legacy Drag and Beer Consumer Tradedowns, per 3 Tier Beverages
Craft beer continues to battle against the narrative that the segment is dying. A core adversary in that mission is that the legacy brands that helped create the segment are the ones driving declines, according to new data shared by consulting firm 3 Tier Beverages.
Bev-Alc Sales Improve Slightly Post-Cinco de Mayo; Beer Leads YoY Declines in Latest NIQ Weekly Scans
Consumers kept the party going post-Cinco de Mayo, with bev-alc dollar sales accelerating in the latest week tracked by market research firm NIQ. However, year-over-year (YoY) comparisons remain bright red.
NIQ: How Moderation Is Reshaping Global Bev-Alc Sales
No/low alcohol has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to a new moderation report from NIQ.
NIQ Weekly Scans: Beer & Prepared Cocktail Trends Weaken Despite Cinco de Mayo
Bev-alc declines accelerated earlier this month, despite the Cinco de Mayo holiday, according to the latest weekly report from market research firm NIQ.
NIQ: Spirits & RTDs Lead On-Premise Share Growth; Hard Tea RTDs Gain Share
While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.
RTD Cocktails Outperform as Total Bev-Alc Declines Moderate Slightly
Total bev-alc dollar sales continued to decline in the latest two weeks, as even the standout growth category ready-to-drink (RTD) cocktails saw sales dip, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.