Please note that below is a shortened excerpt of the report on food and beverage financing trends. View the full version here.
- Beer accounted for over a third of $ sales with some of the largest share gains of BevAl over the L52 weeks.
- Of the Beer subsegments, Domestic Super Premium was the second largest share gainer by volume behind Imports over the L52 weeks, supported by RoS growth in the New England division.
- Despite gaining volume share of total Beer, the Draft format saw diminished volume trends vs YA but outperformed Packaged Beer, mainly due to RoS challenges over the quarter.
- Moreover, Draft Imported Beer boasted the top trends and drove Draft Total Beer’s share gain, likely aided by expanded distribution in the West North Central Division.
- Georgia emerged as a key growth driver for Non-Alcoholic Beer in the East, with double-digit distribution and RoS growth boosting volume sales by +35.7% vs YA over the L12 weeks.
- Distribution gains drove growth for Non-Alcoholic Beer in the top volume share-gaining states while improving RoS is key to unlocking further share in the slower-growing states.