Off-premise dollar sales of beer topped $47.9 billion in 2023, according to market research firm NIQ. Beer accounts for half of total alcohol off-premise dollar sales, which reached $89.8 billion last year, a +1.1% increase compared to 2022. Although dollar sales increased for beer (+1.4%), volume declined -3% compared to a year ago. Beer was… Read more »
Total BevAlc sales growth improved slightly with volume performance up across beer, flavored malt beverage, cider and hard seltzer, while dipping negative on sequential basis in wine and spirits categories during the two-week period that ended November 4, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
On-premise sales velocity slowed slightly in recent weeks, down -2% week-over-week (WoW) in the latest week (ending November 5) and -3% in the previous week, according to CGA, a NIQ-powered on-premise market research firm, in the latest On-Premise Impact Report.
Ready-to-drink (RTD) beverage alcohol consumption has grown 104% in the past two years, according to NIQ, but how are consumers making shopping decisions, and where are they enjoying the growing variety of flavored malt beverages, canned cocktails and seltzers?
New beer category products have delivered more than half a billion dollars in off-premise sales in the last year, according to market research firm NielsenIQ (NIQ).
