On-Premise Update & Outlook – CGA by NIQ March 2025
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
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All Categories Down in NIQ Early Labor Day Scans
No bev-alc category was safe from year-over-year (YoY) losses in the latest off-premise scans from market research NIQ, which included the start of the Labor Day holiday weekend.
Beer Loses Summer Traction as Bev-Alc Slump Deepens in Weekly NIQ Off-Premise Scans
August started with accelerated year-over-year (YoY) bev-alc losses, according to the latest weekly scans report from market research firm NIQ.
Finances and ‘Productivity’ are Impacting On-Premise Consumption Trends, per NIQ
Health and wellness trends have taken the brunt of the blame for why consumers are drinking less alcohol, but financial strain may just as big of a factor, particularly in the on-premise, according to a new report from NIQ, citing CGA data.
C-Stores Lead Bev-Alc Declines as Late Summer Losses Continue, per NIQ Weekly Scans
The liquor channel has dragged off-premise scans for much of 2025, but it was convenience stores that led July’s year-over-year (YoY) losses, according to the latest weekly report from market research firm NIQ.
NIQ: Vodka RTD Growth Shows Where Spirits Innovation is Converting
Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ.
Bev-Alc Declines Persist in NIQ Scans, Despite World Cup Uplift and RTDs’ Rebound
Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.
Prepared Cocktails Regain Traction to Start June, per NIQ Weekly Scans
Bev-alc declines persisted through the first week of June as the industry falls into a consistent pattern ahead of this summer’s major events, according to the latest weekly report from market research firm NIQ.
Spirits & Beer Continue to Lead Off-Premise Declines As Negative Trends Persist Thru Memorial Day, per NIQ Weekly Scans
Bev-alc’s year-over-year (YoY) declines carried through the end of May, including Memorial Day, according to the latest weekly scans report from market research firm NIQ.
NIQ: How Moderation Is Reshaping Global Bev-Alc Sales
No/low alcohol has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to a new moderation report from NIQ.
NIQ: Spirits & RTDs Lead On-Premise Share Growth; Hard Tea RTDs Gain Share
While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.
RTD Cocktails Outperform as Total Bev-Alc Declines Moderate Slightly
Total bev-alc dollar sales continued to decline in the latest two weeks, as even the standout growth category ready-to-drink (RTD) cocktails saw sales dip, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.
NIQ Weekly Scans: April Drags Bev-Alc Sales -5.4% YoY in L4W, -2.1% YTD
While 2026 started with sunny scans for bev-alc, April brought the showers, according to the latest weekly report from market research firm NIQ.
On-Premise Velocity Flat Ahead of Mother’s Day; Holiday Uptick Expected
On-premise venues should have seen a notable lift in sales over the weekend, if historical Mother’s Day trends played out.
NIQ Weekly Scans: Bev-Alc Trends Consistent Through Late April; Below Premium Beer Showing Improvement
Bev-alc trends held steady through late April, according to the latest weekly update from market research firm NIQ.