NielsenIQ

Give consumers an occasion, and they will reach for their wallets. At least, that’s what market research firm NIQ’s October off-premise scans suggest.

Despite a reported slowdown in prepared cocktail growth in Q3, the category recorded accelerated year-over-year (YoY) gains in the latest off-premise report from market research firm NIQ.

Prepared cocktails recorded another strong performance in NIQ’s weekly off-premise scans report, as the rest of the industry continues to tackle year-over-year (YoY) declines.

Relaxation and anxiety/stress release are the top reasons consumers say they’re drinking intoxicating hemp beverages, market research firms NIQ and MRI-Simmons, and alcohol alternatives database the Dry Atlas shared during a webinar Tuesday.

No bev-alc category was safe from year-over-year (YoY) losses in the latest off-premise scans from market research NIQ, which included the start of the Labor Day holiday weekend.

August started with accelerated year-over-year (YoY) bev-alc losses, according to the latest weekly scans report from market research firm NIQ.

Health and wellness trends have taken the brunt of the blame for why consumers are drinking less alcohol, but financial strain may just as big of a factor, particularly in the on-premise, according to a new report from NIQ, citing CGA data.

The liquor channel has dragged off-premise scans for much of 2025, but it was convenience stores that led July’s year-over-year (YoY) losses, according to the latest weekly report from market research firm NIQ.

Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ. 

Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.

Bev-alc declines persisted through the first week of June as the industry falls into a consistent pattern ahead of this summer’s major events, according to the latest weekly report from market research firm NIQ.

Bev-alc’s year-over-year (YoY) declines carried through the end of May, including Memorial Day, according to the latest weekly scans report from market research firm NIQ.

No/low alcohol has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to a new moderation report from NIQ.

While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.