NielsenIQ

Total bev-alc dollar sales continued to decline in the latest two weeks, as even the standout growth category ready-to-drink (RTD) cocktails saw sales dip, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.

While 2026 started with sunny scans for bev-alc, April brought the showers, according to the latest weekly report from market research firm NIQ.

On-premise venues should have seen a notable lift in sales over the weekend, if historical Mother’s Day trends played out.

Bev-alc trends held steady through late April, according to the latest weekly update from market research firm NIQ.

Bev-alc’s off-premise trends have remained relatively consistent post-Easter, according to the latest weekly report from market research firm NIQ.

Beverage-alcohol’s off-premise sales returned to year-over-year (YoY) contraction post-Easter, according to the latest report from market research firm NIQ.

Coachella kicks off this weekend, with up to 125,000 people set to flock to Indio, California, each day to see Sabrina Carpenter, Justin Bieber, Karol G and others – hopefully with a beverage in hand.

The luck of the Irish carried on for the beer category in the week after St. Patrick’s Day. Off-premise dollar sales of beer increased 3.1% week-over-week, to $863.3 million, for the week ending March 21, in NIQ-tracked retail channels. That marked a $33.7 million boost from the $829.6 million in sales the prior week.

Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.

Beverage-alcohol “is on the chopping block” for consumers this Thanksgiving, with more than a third of consumers planning to not purchase alcoholic beverages at all, according to market research firm NIQ.

The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.

Beverage-alcohol sales are down 3% year-to-date (YTD) in off-premise channels, market research firm NIQ shared in its “Halftime Report.” Beer, wine and spirits dollar sales topped $53 billion as of July 5, the firm reported. Declines occurred across all off-premise measured channels.

Alcoholic beverages are feeling a squeeze, and not of the lime variety. Beer and alcohol businesses are facing economic pressures from tariffs, shifts in consumer spending, and health and wellness trends — yet many opportunities for growth remain, particularly among Gen Z (21+) consumers, the newest group to reach the legal drinking age.

The beer category is in the black to start 2025, with off-premise dollar sales growing +3% and volume +0.7% year-to-date (YTD) through January 18 in NIQ-tracked channels (total U.S. xAOC plus liquor plus convenience).