On-Premise Update & Outlook – CGA by NIQ March 2025
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
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CGA: On-Premise Velocity -4% YoY in Latest Week After Halloween Boost
On-premise sales velocity slowed slightly in recent weeks, down -2% week-over-week (WoW) in the latest week (ending November 5) and -3% in the previous week, according to CGA, a NIQ-powered on-premise market research firm, in the latest On-Premise Impact Report.
The 5 Ways RTD Alcohol Consumption is Changing, According to NIQ
Ready-to-drink (RTD) beverage alcohol consumption has grown 104% in the past two years, according to NIQ, but how are consumers making shopping decisions, and where are they enjoying the growing variety of flavored malt beverages, canned cocktails and seltzers?
NielsenIQ: Beer Category Innovation Growth Slowed in 2022 Compared to 2021
New beer category products have delivered more than half a billion dollars in off-premise sales in the last year, according to market research firm NielsenIQ (NIQ).