Lipton Hard Iced Tea Celebrates Buffalo Bills Partnership with New Zero Sugar Half and Half 12-Pack

To mark its inaugural season as an official partner of the Buffalo Bills, Lipton Hard Iced Tea (LHIT) just released a team-inspired Zero Sugar Half & Half flavored 12-pack. Whether it’s kickoff at Highmark Stadium, a backyard barbecue or a spontaneous weekend get-together, LHIT is bringing America’s Favorite Tea to one of America’s favorite tailgate destinations, giving fans a fresh way to bring their team spirit—and their favorite hard tea—to game day and beyond.

“Tailgating isn’t just about what happens before a football game—it’s about the energy that happens whenever people come together,” said Lisa Texido, brand director, Lipton Hard Iced Tea. “As America’s Favorite Tea, Lipton has always been about bringing people together, and we’re excited to bring that spirit to Bills Mafia. The eye-catching Bills-inspired packaging is a perfect addition to game-day coolers, watch parties and tailgates. If there’s a reason to gather, celebrate and connect, there’s an occasion to bring Lipton Hard Iced Tea Zero Sugar.”

The Limited-Edition Buffalo Bills Lipton Hard Iced Tea Zero Sugar Half & Half 12-pack is available now at select retailers across Upstate NY and Erie, PA. Fans can scan the QR code on-pack to enter for a chance to win $5,000 or a Bills tailgate prize pack - making game day even better. For more information on this sweepstakes, consumers can visit liptonhardtea.com/BillsSweeps.

About Lipton Hard Iced Tea: Lipton Hard Iced Tea is a line of non-carbonated alcoholic beverages made with real brewed Lipton tea, natural flavors, and a premium triple-filtered malt base, all at 5% ABV. The original portfolio features just-sweet-enough flavors like Lemon, Peach, Strawberry and Half & Half. The new Lipton Hard Iced Tea Zero Sugar delivers the same smooth, refreshing taste with 5% ABV, 95 calories and zero sugar, available in Half & Half, Raspberry, Lemon and Peach.  Stay connected with Lipton Hard Iced Tea on Instagram: @liptonhardtea. 

Always enjoy responsibly.

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