Craftwell Cocktails Launches Smash, a Lower-ABV Line of Fruit-Forward RTD Cocktails

Three vibrant cocktails in a refreshing 7% ABV format, made in the PNW

CORVALLIS, Ore., March 19, 2026 — Craftwell Cocktails expands its portfolio with Craftwell Smash, a new collection of fruit-forward ready-to-drink cocktails crafted with a lighter 7% ABV profile in the Pacific Northwest. Designed for easygoing social occasions, Craftwell Smash delivers bright, juicy flavor in a refreshing, sessionable format.

The new line reflects growing consumer interest in flavorful cocktails with a lighter touch, offering a vibrant alternative to higher-proof cocktails and hard seltzers.

“With Craftwell Smash, our goal is to showcase the vibrant character of real fruit while maintaining a light, refreshing drinking experience,” said Scott Bugni, vice president of Marketing at 2 Towns Ciderhouse. “At 7% ABV, these cocktails are designed for social settings where easy-drinking options shine, offering a flavorful alternative for drinkers who want something lighter without sacrificing quality or taste.”

The Craftwell Smash lineup debuts with three fruit-forward flavors:

• Agave Lime Smash: a zesty fusion of Mexican key lime and smooth desert agave, for a refreshingly sippable cocktail with a bright citrus lift.

• Mango Lemon Smash: a sunny smash-up of Alphonso mango and California lemon, for a bright, simply sippable cocktail with a clean finish.

• Marionberry Smash: a sun-ripened smash of real Oregon-grown marionberries, for a bright, fruit-forward cocktail with a juicy finish.

• ABV: 7%

• Availability: Now available in OR, WA, ID, CO, CA, and MT, at the 2 Towns Taproom, and online

Craftwell Smash will be available in 12-ounce slim cans sold in 4-packs.

This release continues Craftwell’s focus on fruit-driven cocktails that balance craft quality from the PNW with approachable, easy-drinking formats.

ABOUT CRAFTWELL COCKTAILS® Embodying the spirit of the Pacific Northwest, Craftwell ready-to-drink cocktails are crafted with the same care and expertise that made the 2 Towns Ciderhouse team leaders in using real fruit to create award-winning ciders. Craftwell encourages consumers to live life with flavor and to create their own cocktail moments with easily portable deliciousness. Real, fresh fruit produces real, fresh flavors that are available in canned cocktails, top shelf bottles, on draft, and as nonalcoholic cocktails.

Media Contact
Jessica Wisor

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