The unpredictability of weekly bev-alc scans continues to give the industry whiplash. The beer category recorded a -2.7% year-over-year (YoY) dip in dollar sales and 4.3% decline in volume for the week ending August 17, according to the latest report from Circana and the market research firm’s EVP of BevAl, Scott Scanlon.
Bev-alc off-premise dollar sales may have stemmed the outgoing tide of the past several weeks, but were still in the red year-over-year (YoY) and week-over-week (WoW), according to the latest weekly scans report from market research firm Circana.
Any positive vibes recorded in recent weekly data reports may have been a mirage. After some “less pessimistic data” reports, off-premise beverage-alcohol sales have returned to the red, market insights firm Circana shared in its latest weekly report.
The proverbial sun may be parting the bev-alc clouds in the back half of a lackluster summer, with nearly all categories posting positive or flat dollar sales in Circana-tracked off-premise channels in the market research firm’s latest weekly report.
Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest report.
Post-Independence Day beverage-alcohol dollar sales declined 2.3% year-over-year (YoY) and 21% week-over-week (WoW) “as expected,” according to the latest weekly report from market research firm Circana, which included data for the week ending July 13.
The highly anticipated Independence Day scans are in, and how positive the results are depends on whom you ask and “where one is looking,” according to the latest weekly report from market research firm Circana.
The latest weekly scans do not “provide overwhelming confidence” for the bev-alc industry’s July 4 performance, according to Circana EVP, BelAl Scott Scanlon.
The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.
Post-Memorial Day weekend scans “retraced to expected level[s]” in the latest report by market research firm Circana. Total bev-alc dollar sales in Circana-tracked off-premise channels were down 3.2% YoY and 6% WoW for the week ending June 1.
Memorial Day weekend failed to bring the positive kick-off to summer that bev-alc industry members were hoping for, according to the latest weekly scans report from market research firm Circana.
