Weekly Scans

This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.

Wine appears to be the first category to not make it out of the group stages during this year’s FIFA World Cup, according to the latest off-premise scans from NIQ.

Beverage-alcohol off-premise dollar sales plunged back into red in the week ending June 28, according to the latest weekly report from market research firm Circana.

Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.

Total beverage-alcohol dollar sales turned positive year-over-year [YoY] (+0.8%) and week-over-week [WoW] (+1.7%) in the week ending June 21, according to the latest weekly report from market research firm Circana. Off-premise dollar sales reached $1.542 billion during the week, which featured several drinking-centric occasions, including Father’s Day celebrations and nearly two weeks of World Cup play. Volume, measured in case sales, declined 1.9%.

The FIFA World Cup boost that bev-alc was promised is finally starting to appear in off-premise sales – at least for beer.

Bev-alc declines persisted through the first week of June as the industry falls into a consistent pattern ahead of this summer’s major events, according to the latest weekly report from market research firm NIQ.

Total beverage-alcohol off-premise sales declined both year-over-year (YoY) and week-over-week (WoW) in the first full week of June, according to market research firm Circana.

Bev-alc’s year-over-year (YoY) declines carried through the end of May, including Memorial Day, according to the latest weekly scans report from market research firm NIQ.

The extended Memorial Day weekend (MDW) did not extend bev-alc sales, according to the latest weekly scans report from market research firm Circana.

Bev-alc trends remained consistent leading up to Memorial Day, as single-digit, year-over-year (YoY) declines persisted in the latest weekly scans report from market research firm NIQ.

It rained on many Memorial Day parades in the literal sense during the long weekend, but the less-than-ideal weather figuratively rained on the beverage-alcohol industry’s metaphoric parade too, according to the latest weekly report from market research firm Circana.

Consumers kept the party going post-Cinco de Mayo, with bev-alc dollar sales accelerating in the latest week tracked by market research firm NIQ. However, year-over-year (YoY) comparisons remain bright red.

On the precipice of the all-important summer selling season, Circana EVP of BevAl Scott Scanlon reports that beverage-alcohol experts have “questioned the ability” of the industry to close 2026 “with strength,” while he believes it’s possible.