Weekly Scans

Bev-Alc Sales Rut Likely to Last Until Labor Day, per Circana Weekly Scans

Bev-Alc Sales Rut Likely to Last Until Labor Day, per Circana Weekly Scans

Losses in beer and wine continued to drag overall beverage-alcohol sales in the latest weekly report from market research firm Circana. Total bev-alc off-premise dollar sales declined 2.2% year-over-year (YoY), to $1.452 billion in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience) in the week ending August 2.

Off-Premise Alcohol Sales Fall 21% WoW After July 4, Growth Brands Hold Momentum, per Circana Weekly Scans

Off-Premise Alcohol Sales Fall 21% WoW After July 4, Growth Brands Hold Momentum, per Circana Weekly Scans

Off-premise beverage-alcohol sales took an “expected” nosedive following the Fourth of July, according to market research firm Circana’s latest weekly report. Dollar sales declined 21.4% week-over-week (WoW) for the week ending July 12. Year-over-year (YoY), dollar sales declined 0.3%, to $1.448 billion. Volume, measured in case sales, declined 1.7%.

July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans

July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans

This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.