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FMBs continue to post off-premise declines YoY, losing shelf space and displays to spirits-based offerings, among other new entrants. However, several FMB brands have been able to buck the trend, as evident in market research firm Circana’s latest weekly scans report.
Give consumers an occasion, and they will reach for their wallets. At least, that’s what market research firm NIQ’s October off-premise scans suggest.
The beer category should hope for an early start to the holidays to juice sales, Circana EVP of BevAl Scott Scanlon wrote in the data firm’s weekly scans report.
Despite a reported slowdown in prepared cocktail growth in Q3, the category recorded accelerated year-over-year (YoY) gains in the latest off-premise report from market research firm NIQ.
Beer losses and a slowdown in ready-to-drink cocktail sales drove the accelerated declines in Q3, according to the latest weekly off-premise report from market research firm Circana.
Prepared cocktails recorded another strong performance in NIQ’s weekly off-premise scans report, as the rest of the industry continues to tackle year-over-year (YoY) declines.
With the possible exception of Halloween, beverage-alcohol off-premise sales are expected to slump toward Thanksgiving, according to the latest weekly report from market research firm Circana.
The full Labor Day weekend is officially on the books in NIQ off-premise scans. Total bev-alc dollar sales in the four-week period (L4W) ending September 12 totaled $8.5 billion, while volume totaled 167.5 million cases.
After a disappointing Labor Day weekend, beverage-alcohol off-premise sales returned to the black for the week ending September 13, according to the latest weekly report from market research firm Circana.
No bev-alc category was safe from year-over-year (YoY) losses in the latest off-premise scans from market research NIQ, which included the start of the Labor Day holiday weekend.
Comparable Labor Day data has arrived, and the results – like much of this year – are “mixed,” according to the latest report from market research firm Circana.
The misalignment of Labor Day this year (September 7) compared to 2025 (September 1) has caused wonky comps in recent off-premise scans, as reported earlier this week. However, brand-level data highlights an industry experiencing similar trends to last summer.
The misaligned Labor Day holiday caused a deceiving sea of red in the latest weekly scans report from market research firm Circana.
Bev-alc’s trajectory remained “stagnant” leading up to the final week of August, according to the latest weekly scans report from market research firm NIQ.
