The final week of the FIFA World Cup brought plenty of action on the pitch, but the play-by-play of off-premise bev-alc sales was decidedly lackluster, according to the latest weekly scans from market research firm Circana.
At the halfway point of 2026, beer is leading declines across bev-alc, according to market research firm NIQ.
Off-premise beverage-alcohol sales took an “expected” nosedive following the Fourth of July, according to market research firm Circana’s latest weekly report. Dollar sales declined 21.4% week-over-week (WoW) for the week ending July 12. Year-over-year (YoY), dollar sales declined 0.3%, to $1.448 billion. Volume, measured in case sales, declined 1.7%.
This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.
This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.
Wine appears to be the first category to not make it out of the group stages during this year’s FIFA World Cup, according to the latest off-premise scans from NIQ.
Beverage-alcohol off-premise dollar sales plunged back into red in the week ending June 28, according to the latest weekly report from market research firm Circana.
Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.
Total beverage-alcohol dollar sales turned positive year-over-year [YoY] (+0.8%) and week-over-week [WoW] (+1.7%) in the week ending June 21, according to the latest weekly report from market research firm Circana. Off-premise dollar sales reached $1.542 billion during the week, which featured several drinking-centric occasions, including Father’s Day celebrations and nearly two weeks of World Cup play. Volume, measured in case sales, declined 1.9%.
The FIFA World Cup boost that bev-alc was promised is finally starting to appear in off-premise sales – at least for beer.
Bev-alc declines persisted through the first week of June as the industry falls into a consistent pattern ahead of this summer’s major events, according to the latest weekly report from market research firm NIQ.
Total beverage-alcohol off-premise sales declined both year-over-year (YoY) and week-over-week (WoW) in the first full week of June, according to market research firm Circana.
Bev-alc’s year-over-year (YoY) declines carried through the end of May, including Memorial Day, according to the latest weekly scans report from market research firm NIQ.
The extended Memorial Day weekend (MDW) did not extend bev-alc sales, according to the latest weekly scans report from market research firm Circana.
