Bev-alc’s year-over-year (YoY) declines carried through the end of May, including Memorial Day, according to the latest weekly scans report from market research firm NIQ.
The extended Memorial Day weekend (MDW) did not extend bev-alc sales, according to the latest weekly scans report from market research firm Circana.
Bev-alc trends remained consistent leading up to Memorial Day, as single-digit, year-over-year (YoY) declines persisted in the latest weekly scans report from market research firm NIQ.
It rained on many Memorial Day parades in the literal sense during the long weekend, but the less-than-ideal weather figuratively rained on the beverage-alcohol industry’s metaphoric parade too, according to the latest weekly report from market research firm Circana.
Consumers kept the party going post-Cinco de Mayo, with bev-alc dollar sales accelerating in the latest week tracked by market research firm NIQ. However, year-over-year (YoY) comparisons remain bright red.
On the precipice of the all-important summer selling season, Circana EVP of BevAl Scott Scanlon reports that beverage-alcohol experts have “questioned the ability” of the industry to close 2026 “with strength,” while he believes it’s possible.
Bev-alc declines accelerated earlier this month, despite the Cinco de Mayo holiday, according to the latest weekly report from market research firm NIQ.
Leapfrogging was the theme across beverage-alcohol last week, as several upstarts jumped over their stalwart peers in dollar sales, according to the latest weekly report from market research firm Circana. In the beer category, Mark Anthony Brands’ White Claw out-earned Molson Coors’ Miller Lite by $218,720 during the week ending May 10. In spirits, Anheuser-Busch… Read more »
While 2026 started with sunny scans for bev-alc, April brought the showers, according to the latest weekly report from market research firm NIQ.
Bev-alc recorded another “reset week” to kick off May, according to the latest weekly report from market research firm Circana.
Bev-alc trends held steady through late April, according to the latest weekly update from market research firm NIQ.
Beverage-alcohol sales have entered a reset phase now that Easter no longer haunts the data, according to the latest weekly report from market research firm Circana. Total bev-alc dollar sales declined 0.5% year-over-year (YoY), to $1.386 billion, during the week ending April 26, according to Circana. Volume declined 1%.
Bev-alc’s off-premise trends have remained relatively consistent post-Easter, according to the latest weekly report from market research firm NIQ.
As expected, beverage-alcohol dollar sales recorded a notable drop (-7.3%) during the week ending April 19 compared to the same week last year, according to market research firm Circana’s latest weekly report.
