NIQ Weekly Scans: Beer & Prepared Cocktail Trends Weaken Despite Cinco de Mayo
Bev-alc declines accelerated earlier this month, despite the Cinco de Mayo holiday, according to the latest weekly report from market research firm NIQ.
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Bev-alc declines accelerated earlier this month, despite the Cinco de Mayo holiday, according to the latest weekly report from market research firm NIQ.
Leapfrogging was the theme across beverage-alcohol last week, as several upstarts jumped over their stalwart peers in dollar sales, according to the latest weekly report from market research firm Circana. In the beer category, Mark Anthony Brands’ White Claw out-earned Molson Coors’ Miller Lite by $218,720 during the week ending May 10. In spirits, Anheuser-Busch… Read more »
While 2026 started with sunny scans for bev-alc, April brought the showers, according to the latest weekly report from market research firm NIQ.
Bev-alc recorded another “reset week” to kick off May, according to the latest weekly report from market research firm Circana.
Bev-alc trends held steady through late April, according to the latest weekly update from market research firm NIQ.
Beverage-alcohol sales have entered a reset phase now that Easter no longer haunts the data, according to the latest weekly report from market research firm Circana. Total bev-alc dollar sales declined 0.5% year-over-year (YoY), to $1.386 billion, during the week ending April 26, according to Circana. Volume declined 1%.
Bev-alc’s off-premise trends have remained relatively consistent post-Easter, according to the latest weekly report from market research firm NIQ.
As expected, beverage-alcohol dollar sales recorded a notable drop (-7.3%) during the week ending April 19 compared to the same week last year, according to market research firm Circana’s latest weekly report.
Beverage-alcohol’s off-premise sales returned to year-over-year (YoY) contraction post-Easter, according to the latest report from market research firm NIQ.
Total beverage-alcohol off-premise dollar sales declined 1.9% year-over-year (YoY), to $1.354 billion, in the week ending April 12, according to market research firm Circana’s latest weekly report.
Total bev-alc dollar sales accelerated 6.8% week-over-week (WoW) in off-premise channels in the first week of April as consumers celebrated Easter early, according to NIQ’s latest weekly report.
Spirits and wine may have had a few more eggs in their baskets this Easter compared to beer’s holiday haul, according to an early read of off-premise performances from market research firm Circana.
After a two-week run, St. Patrick’s Day’s boost to bev-alc sales has come to an end. Total bev-alc dollar sales in NIQ-tracked off-premise channels declined 0.9% week-over-week (WoW), to $1.98 billion, according to the market research firm’s latest report (data ending March 28).
Beverage-alcohol recorded another week of growth to close out Q1, ending the quarter with positive momentum going into the remainder of the year, according to the latest weekly report from market research firm Circana.