Weekly Scans

Circana Weekly Scans: Cinco de Mayo Boost Missing; White Claw, Cutwater Leapfrog Legacy Brands in Latest Read

Circana Weekly Scans: Cinco de Mayo Boost Missing; White Claw, Cutwater Leapfrog Legacy Brands in Latest Read

Leapfrogging was the theme across beverage-alcohol last week, as several upstarts jumped over their stalwart peers in dollar sales, according to the latest weekly report from market research firm Circana. In the beer category, Mark Anthony Brands’ White Claw out-earned Molson Coors’ Miller Lite by $218,720 during the week ending May 10. In spirits, Anheuser-Busch… Read more »

Circana Weekly Scans: Beer Down YoY in Early Easter Reads

Circana Weekly Scans: Beer Down YoY in Early Easter Reads

Spirits and wine may have had a few more eggs in their baskets this Easter compared to beer’s holiday haul, according to an early read of off-premise performances from market research firm Circana.