Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.
The luck of the Irish carried on for the beer category in the week after St. Patrick’s Day. Off-premise dollar sales of beer increased 3.1% week-over-week, to $863.3 million, for the week ending March 21, in NIQ-tracked retail channels. That marked a $33.7 million boost from the $829.6 million in sales the prior week.
Bev-alc returned to growth in Circana-tracked off-premise channels in Week 2 of St. Patrick’s Day celebrations, according to the latest report from the market research firm.
Bev-alc’s year-over-year (YoY) off-premise losses accelerated slightly in the week leading up to St. Patrick’s Day, despite a week-over-week (WoW) improvement, market research firm NIQ reported in its weekly check in.
Total beverage-alcohol dollar sales were roughly flat year-over-year (YoY) in the week leading up to St. Patrick’s Day, according to market research firm Circana’s latest weekly report.
The kickoff to March brought continued declines for the bev-alc industry in NIQ-tracked off-premise channels, according to the market research firm’s latest weekly report.
Bev-alc off-premise dollar sales returned to growth in the latest weekly report from market research firm Circana, suggesting the prior week’s declines may have been a temporary blip (for now).
One consistent trend through the first two months of 2026 has been the strength of ready-to-drink cocktails (RTDs).
Total bev-alc dipped back into the red year-over-year (YoY) through the last week of February, after two consecutive weeks of growth in Circana-tracked off-premise channels, the market research firm reported this week.
Despite a post-holiday decline in off-premise sales week-over-week (WoW), bev-alc’s year-over-year (YoY) growth expanded in the latest week, according to market research firm Circana.
Consumers were in the mood to celebrate love – or rather, to celebrate bev-alc – this Valentine’s Day.
Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.
The end of January also brought an end to bev-alc’s 2026 growth trends, according to the latest weekly report from Circana EVP of BevAl Scott Scanlon.
The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.
Off-premise beverage-alcohol sales recorded a third consecutive year-over-year (YoY) increase during the week ending January 11, according to market research firm Circana’s most recent weekly scan data report.
