Post-Independence Day beverage-alcohol dollar sales declined 2.3% year-over-year (YoY) and 21% week-over-week (WoW) “as expected,” according to the latest weekly report from market research firm Circana, which included data for the week ending July 13.
The highly anticipated Independence Day scans are in, and how positive the results are depends on whom you ask and “where one is looking,” according to the latest weekly report from market research firm Circana.
The latest weekly scans do not “provide overwhelming confidence” for the bev-alc industry’s July 4 performance, according to Circana EVP, BelAl Scott Scanlon.
The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.
Post-Memorial Day weekend scans “retraced to expected level[s]” in the latest report by market research firm Circana. Total bev-alc dollar sales in Circana-tracked off-premise channels were down 3.2% YoY and 6% WoW for the week ending June 1.
Memorial Day weekend failed to bring the positive kick-off to summer that bev-alc industry members were hoping for, according to the latest weekly scans report from market research firm Circana.
