New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

New Holland Brewing Releasing 20th Anniversary Ale

New Holland Brewing, announces the release of their 20th Anniversary Ale, a beer specifically brewed to commemorate their 20th year in the brewing industry.

Pike Brewing Launches the Third Story Series

Seattle’s Pike Brewing Company introduces the Third Story, a series of one-time-only, imaginative craft beers from Seattle’s original urban brewery.

Starr Hill Brewery to Release Box of Chocolates Stout Pack

Starr Hill Brewery is thrilled to announce the release of their Box of Chocolates Stout Pack, a new variety pack featuring Peppermint, Chipotle, and Mocha variants of Double Bass Double Chocolate Stout.

TAPS Releases ‘Silent Warrior’ Tribute Beer on Veterans Day

TAPS Fish House & Brewery will release its award-winning “Silent Warrior” American strong ale on Nov. 11, with a significant portion of profits benefitting a military retreat in Virginia that helps combat veterans reintegrate into civilian life.

Melvin Brewing and Teton Gravity Research Collaborate on ‘Pils-gnar’

JACKSON, Wyo. — Melvin Brewing is announcing the newest brew to its lineup – brewed specifically for those that get after it in the mountains – with the Pils-gnar. Collaborating with fellow ski bums, neighbors, and old friends at Teton Gravity Research, Melvin Brewing and TGR are going all in with the first-ever collaboration between these two… Read more »