New Products

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Upland Brewing Releases Crimson and Prim Sour Ales

Crimson and Prim will be available in all of Upland’s distribution areas by mid-November, including new markets Texas, Michigan, South Carolina, and Oklahoma.

Drekker Brewing to Release Whisper Scream IPA

Drekker Brewing is releasing Whisper Scream, a Nordic Farmhouse IPA brewed with a traditional Scandinavian ingredient, on Friday, November 17th.

Perrin Brewing Releases Light Lager

Perrin Brewing Company introduces Perrin Light Lager, a refreshingly clean, crisp beer with a perfect balance of malt and hops

Saint Arnold Releases Bishop’s Barrel No. 19

HOUSTON – Saint Arnold Brewing Company’s (www.saintarnold.com) newest Bishop’s Barrel release is a tart cherry pie in liquid form, and perfect for your next holiday gathering. The base beer for Bishop’s Barrel No. 19 is the brewery’s famed Christmas Ale, a hearty ale with malty sweetness and spicy hop characteristics. It was aged in chardonnay… Read more »

TRVE Brewing to Release First Spontaneous Beer

TRVE Brewing will release Wavering Radiant – described by TRVE as an “American Young Spontaneous Ale” – from their Broadway taproom on Saturday, December 2nd at 12pm.