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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
After a sweetly successful launch last year, D.G. Yuengling & Son Inc. and The Hershey Company are back with another release of Yuengling Hershey’s Chocolate Porter.
New Belgium will wade into the increasingly crowded hard seltzer segment next year with Fruit Smash, Brewbound has confirmed. Massachusetts’ Trillium Brewing reopened its popular beer garden on Boston’s Rose Kennedy Greenway today for its fourth season.
Sierra Nevada has revealed a slate of new products set to hit the market later this year and in 2021. The new offerings were first announced to the company’s 200-member sales team earlier this week during Sierra Nevada’s virtual national sales meeting. Those new products include another line extension of the Little Thing franchise, as well as a deeper dive into the hard kombucha space.
The COVID-19 pandemic has undoubtedly hurt a lot of businesses in the craft brewing industry. But a theme starting to emerge from some brewers: August was their “best month ever.” Count Night Shift among them.
Stowe Cider is excited to welcome back their Vermont Grown series, this time as a rosé style cider made with Black Currants & Damson Plums!
Last Wave Brewing has released two new beers in cans and on draft at its brewery and at retail stores in north and central New Jersey.
Deschutes founder Gary Fish was up-front with wholesalers during the Bend, Oregon-headquartered craft brewery’s virtual distributor summit held earlier this week.
Fresh Squeezed IPA and Fresh Haze IPA, side-by-side on the shelf. Deschutes VP of sales and marketing Neal Stewart made the ask no fewer than 22 times on Wednesday during the Bend, Oregon-headquartered craft brewery’s distributor summit.
After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.
Another craft brewery is entering the growing craft non-alcoholic beer market. Boston Beer Company will launch a Samuel Adams branded non-alcoholic hazy IPA, Just the Haze, nationally in early 2021.
Inglewood, California-based Crowns & Hops Brewing and Scotland-headquartered BrewDog have teamed up for an international release of 8 Trill Pils pilsner within Crowns & Hops California footprint and at BrewDog locations in Ohio, the U.K. and Berlin, Germany.
Just ahead of the Labor Day holiday weekend, Anheuser-Busch today launched its next hard seltzer, Bud Light Platinum Seltzer, nationwide.
Stone Brewing and San Diego hard kombucha maker JuneShine are teaming up for the release of StoneShine, a 6% ABV hard kombucha that will be distributed in 25 states.
This football season will likely see more fans watching couch-side than from the sidelines, so to help give them something new to sip on while they finalize their draft picks for an unconventional football season, Harpoon Brewery launched a limited edition mix-pack: Fantasy League, which features four recreational session beers and plenty of modern hops.
