Molson Coors

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.

Molson Coors-Backed Truss Expands Veryvell RTD CBD Beverages and Drops Statewide in Colorado

Molson Coors-Backed Truss Expands Veryvell RTD CBD Beverages and Drops Statewide in Colorado

Veryvell, the line of CBD beverages and drops from Truss CBD USA, the joint venture backed by Molson Coors and Canadian cannabis company HEXO, will roll out to on- and off-premise retailers throughout Colorado. “Expanding territory and expanding the portfolio is signaling success and we’re really excited about it,” Truss CBD USA general manager Jane Armstrong Hockman told Brewbound.

Coors Seltzer Dries Up: Molson Coors Ceases Production of Hard Seltzer Brand

Coors Seltzer Dries Up: Molson Coors Ceases Production of Hard Seltzer Brand

The river has run its course for Coors Seltzer, Molson Coors Beverage Company told wholesalers today. In a message to the company’s wholesalers this afternoon, Molson Coors chief marketing officer Michelle St. Jacques and U.S. sales president Kevin Doyle announced the company will cease production of Coors Seltzer, asking wholesalers to sell through remaining inventory.

Leinenkugel’s Summer Shandy Buoyed by On-Premise Return, New Package Formats

Leinenkugel’s Summer Shandy Buoyed by On-Premise Return, New Package Formats

Boosted by an earlier-than-expected seasonal transition and the return of the on-premise channel, sales of Leinenkugel’s Summer Shandy have increased 13% year-to-date, according to the Molson Coors Beverage Company blog. “As we continued to excel with distribution and sales and the off-premise, we were able to quickly transition into Leinenkugel’s Summer Shandy,” Dick Leinenkugel, president and chief beer merchant of Jacob Leinenkugel Brewing Company, told Brewbound.

Molson Coors’ Net Sales Decline 9.7% in Q1; US Shipments Decline 9.5%

Molson Coors’ Net Sales Decline 9.7% in Q1; US Shipments Decline 9.5%

Molson Coors Beverage Company CEO Gavin Hattersley admitted that the first quarter of 2021 “was not the quarter we expected to have,” during a conference call for investors and analysts Thursday. The combined effects of a cyber security attack taking down many of its internal systems, a winter storm suspending operations at its Texas brewery and prolonged on-premise shutdowns in Europe added up to a 9.7% decline in Q1 net sales, to $1.89 billion.

Molson Coors Makes Equity Investment in TRU Colors Brewery

Molson Coors Makes Equity Investment in TRU Colors Brewery

Molson Coors Beverage Company announced today that it will make an equity investment in TRU Colors Brewery, a Wilmington, North Carolina-based craft brewery with a mission to end street violence.

Topo Chico Hard Seltzer to Roll Out in 9 States and 6 Metro Areas This Month

Topo Chico Hard Seltzer to Roll Out in 9 States and 6 Metro Areas This Month

Molson Coors Beverage Company said the Topo Chico line will begin hitting store shelves in nine states starting March 29, giving the company yet another hard seltzer brand to compete within the more than $4 billion hard seltzer segment that has thus far been dominated by two brands: Mark Anthony Brands’ White Claw and Boston Beer Company’s Truly Hard Seltzer.