Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Molson Coors Beverage Company’s overall business remained in the red as the company closed its 2024 fiscal year. However, the fourth quarter showed improvement over the double-digit declines reported in Q3, and leadership is confident the company can return to growth in 2025, according to Molson Coors’ earnings call today with investors and analysts.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
Macroeconomic factors out of Molson Coors’ control continue to plague the brewer, but CEO Rahul Goyal believes there is also “much we have to do” as a company to help combat declines.
Molson Coors’ year-over-year (YoY) losses accelerated in Q2, as the company continues to tackle slowed momentum from its core beer brands. But declines have yet to sway the company away from its previously stated guidance for the full 2026 fiscal year (FY26).
The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.
Atwater Brewery will soon be back in familiar hands. The Detroit, Michigan-based craft brewery’s former owner Mark Rieth has signed a “definitive agreement” to reacquire Atwater from Tilray Brands.
Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.
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Molson Coors recorded single-digit volume declines during the first quarter of 2026, which also saw its net sales increase 2%, to $2.351 billion, the company reported Thursday morning.
Molson Coors is tapping into the equity of its flagship Coors Light brand for its next non-alcoholic (NA) beer venture: Coors 0.0.
Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.
In time for Opening Day and to mark the brewery’s 30th anniversary, Stone Brewing (Escondido, California) has unveiled a new branded bar next to Section 309 at Petco Park, home of MLB’s San Diego Padres.
Check out news items were initially reported in the Brewbound Insider Newsletter March 2-4, including headlines from Boston Beer Company, Constellation Brands, NIQ and more.
After layoffs at two major distributors, another leader is now cutting its workforce. Southern Glazer’s Wine & Spirits announced job cuts on Thursday as part of a “broader effort to align resources with its long-term strategy and evolving market conditions.”
Molson Coors Beverage Company’s global business recorded declines across shipments, depletions and net revenue in 2025, the company shared Wednesday. In addition to reporting its Q4 and full-year financial results, Molson Coors’ top executives unveiled a new business strategy, Horizon 2030, during the CAGNY Conference in Florida.
Check out these news items that were initially reported in the Brewbound Insider Newsletter January 12-14, including headlines from Molson Coors, Anheuser-Busch, Oskar Blues and more.
