Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Molson Coors Beverage Company’s overall business remained in the red as the company closed its 2024 fiscal year. However, the fourth quarter showed improvement over the double-digit declines reported in Q3, and leadership is confident the company can return to growth in 2025, according to Molson Coors’ earnings call today with investors and analysts.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
Atwater Brewery will soon be back in familiar hands. The Detroit, Michigan-based craft brewery’s former owner Mark Rieth has signed a “definitive agreement” to reacquire Atwater from Tilray Brands.
Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.
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Molson Coors recorded single-digit volume declines during the first quarter of 2026, which also saw its net sales increase 2%, to $2.351 billion, the company reported Thursday morning.
Molson Coors is tapping into the equity of its flagship Coors Light brand for its next non-alcoholic (NA) beer venture: Coors 0.0.
Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.
In time for Opening Day and to mark the brewery’s 30th anniversary, Stone Brewing (Escondido, California) has unveiled a new branded bar next to Section 309 at Petco Park, home of MLB’s San Diego Padres.
Check out news items were initially reported in the Brewbound Insider Newsletter March 2-4, including headlines from Boston Beer Company, Constellation Brands, NIQ and more.
After layoffs at two major distributors, another leader is now cutting its workforce. Southern Glazer’s Wine & Spirits announced job cuts on Thursday as part of a “broader effort to align resources with its long-term strategy and evolving market conditions.”
Molson Coors Beverage Company’s global business recorded declines across shipments, depletions and net revenue in 2025, the company shared Wednesday. In addition to reporting its Q4 and full-year financial results, Molson Coors’ top executives unveiled a new business strategy, Horizon 2030, during the CAGNY Conference in Florida.
Check out these news items that were initially reported in the Brewbound Insider Newsletter January 12-14, including headlines from Molson Coors, Anheuser-Busch, Oskar Blues and more.
Monday Night Brewing (MNB) co-founder and CEO Jeff Heck has stepped down from his c-suite role, passing the baton to fellow co-founder Joel Iverson, he announced on LinkedIn this week.
Molson Coors told distributors last week it would disband its Northeast region and close the region’s New Jersey office. The company plans to fold “all frontline distributor- or retailer-facing roles” into an expanded East region, keeping those roles intact.
Two months into his tenure as president and CEO, Rahul Goyal’s plans for Molson Coors’ future are becoming clearer. Those plans point to the company being in the market for a needle-moving spirit-based ready-to-drink (RTD) brand, committed to turning around Blue Moon Belgian White trends and building marketing campaigns around encouraging consumers to go out and socialize over beers.
