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Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Molson Coors FY24 Shipments -6.4%, Depletions -3.4%; Expect Low-Single-Digit Growth in 2025

Molson Coors FY24 Shipments -6.4%, Depletions -3.4%; Expect Low-Single-Digit Growth in 2025

Molson Coors Beverage Company’s overall business remained in the red as the company closed its 2024 fiscal year. However, the fourth quarter showed improvement over the double-digit declines reported in Q3, and leadership is confident the company can return to growth in 2025, according to Molson Coors’ earnings call today with investors and analysts.

Additional Content

Fever-Tree Completes US Integration with Molson Coors, Eyes Distribution Growth

Fever-Tree Completes US Integration with Molson Coors, Eyes Distribution Growth

Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.

Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan

Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan

Molson Coors Beverage Company’s global business recorded declines across shipments, depletions and net revenue in 2025, the company shared Wednesday. In addition to reporting its Q4 and full-year financial results, Molson Coors’ top executives unveiled a new business strategy, Horizon 2030, during the CAGNY Conference in Florida.

Molson Coors Restructures Sales Org, Merges 2 East Coast Units

Molson Coors Restructures Sales Org, Merges 2 East Coast Units

Molson Coors told distributors last week it would disband its Northeast region and close the region’s New Jersey office. The company plans to fold “all frontline distributor- or retailer-facing roles” into an expanded East region, keeping those roles intact.

Molson Coors CEO on Portfolio Gaps, Premiumization Challenges and Growth Outlook

Molson Coors CEO on Portfolio Gaps, Premiumization Challenges and Growth Outlook

Two months into his tenure as president and CEO, Rahul Goyal’s plans for Molson Coors’ future are becoming clearer. Those plans point to the company being in the market for a needle-moving spirit-based ready-to-drink (RTD) brand, committed to turning around Blue Moon Belgian White trends and building marketing campaigns around encouraging consumers to go out and socialize over beers.