• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Pantera de Oro Tequila Debuts in California

info_outline PRESS RELEASE posted by Pantera de Oro tequila

Aug. 11, 2025 at 1:04 pm

X LinkedIn Reddit Facebook Email
Report Press Release
tequilacostcoagavecocktailsexclusivecaliforniabartenderstequila aficionadotequila enthusiastspirits
Spirits CompaniesBeer CompaniesFood Companies
  • image-01

Limited First Release of Cask Strength Extra Añejo Lands at Costco & Select California Retailers

[August 11, 2025—Garden Grove, California] — A bold new contender in the ultra-premium tequila space has arrived. Introducing Pantera de Oro, an additive-free, cask strength Extra Añejo tequila created by beloved industry vets and tequila authorities.  Launching in early October across select California Costco locations and independent retail.

The inaugural release—Lot #1—features 20,000 one-liter bottles of cask strength Extra Añejo tequila, distilled at NOM 1608 - Los Valores. Pantera de Oro was aged for just over three years in 50% French and 50% American oak, and bottled at 53% ABV.  This cask strength tequila is most enjoyable when sipped neat - a layered, luxurious tequila experience for true connoisseurs.

“We were initially planning to bottle this as an anejo, but after the first year of aging we knew it would benefit from additional time in barrel. At year two, we realized we had something truly special on our hands,” says founder Scott Baird, veteran of the US market launches for Tequila Ocho and Ancho Reyes. “Since we were using only 4th and 5th fill barrels - we felt that the added time to make this an Extra Anejo would not diminish the character of the tequila.”

Scott knew from past experience that a brand launch would require a larger team - and he turned to friend and industry colleague Craig Demko of Concurrent Imports to lead sales and production logistics on the project.

After multiple trips to Guadalajara and extensive tasting sessions, the team opted to bottle the tequila at higher proof to preserve the complexity and richness that first caught their attention. This release is not a limited edition, but rather the first expression in what is planned as a growing portfolio. 

Distribution & Availability

  • California Launch: The first 1,600 six-pack cases will be evenly split between the NorCal and Los Angeles regions, appearing in 40 Costco locations
  • Also available at select independent retailers in California such as:
    •  Old Town Tequila (San Diego) and Roco Wine & Spirits (Sacramento) 
  • Available on Direct-to-consumer (DTC) channels
  • Expansion Plans: Talks are underway for broader distribution into other key markets
  • Importer/Distributor: Concurrent Wine & Spirits handles importation nationally and distribution in California

Tasting Notes 

Cinnamon and light agave notes - framed by coconut and toasted hazelnuts.  Praline and candied brittle aromas follow.  On the palate are brandy and cognac notes.  Silky and supple - cask strength power but impeccably balanced.

SRP $140–$150 per 1L bottle (DTC and broad market retail)

Technical Specs

  • 100% Blue Weber Agave - 30+ Brix 
  • Roasting time 48-72 hours. 60% in stone oven and 40% in autoclave
  • Barrel selection - only 4th and 5th fill - 50% French and 50% American 
  • ABV - 53% Cask Strength

About Pantera de Oro

Pantera de Oro is an independently owned, co-founded tequila brand rooted in craftsmanship, character, and creative collaboration. Its mission is to deliver exceptional, cask-strength Extra Añejo tequila to discerning drinkers, beginning with California and expanding across the U.S. in 2026.  


                                                        

 

 

 

 

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

  • View All
  • Post a Listing

Latest News

Firestone Walker Sends 805 Family to Minnesota

Firestone Walker Sends 805 Family to Minnesota

Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer

Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer

SPONSORED POST
Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home

Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home

Featured Jobs

Owl's Brew Market Manager – MD / DE / DC - Owl's Brew

Owl's Brew Market Manager – MD / DE / DC - Owl'...

Field Sales Representative- Massachusetts (South Shore, Cape Cod and the Islands) - Fiddlehead Brewing Company

Field Sales Representative- Massachusetts (Sout...

Beverage Manufacturing Multiple Open Positions - Edison - MetaBrand LLC

Beverage Manufacturing Multiple Open Positions ...

Senior Brewer & Cellar Lead - Maple Branch Craft Brewery

Senior Brewer & Cellar Lead - Maple Branch Craf...

Owl's Brew On Premise Territory Sales Rep - Owl's Brew

Owl's Brew On Premise Territory Sales Rep - Owl...

Sales Manager - Ola Brew

Sales Manager - Ola Brew

  • View All Jobs
  • Post a Job

Additional News

Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’

Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’

Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected

Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected

Kava Haven’s NA Spirit Looks For a Foothold In Cocktails

Kava Haven’s NA Spirit Looks For a Foothold In Cocktails

Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach

Insider’s Week in Beer: 🏝️ The Winter Olympics Find Their Beach

Jobs in the Beer Industry

  1. Bay Area Sales Representative - Bottle Logic Brewing - Bottle Logic Brewing
  2. Field Sales Representative - NYC Area - Hendler Family Brewing Company - Hendler Family Brewing Company
  3. Senior Brewer & Cellar Lead - Maple Branch Craft Brewery - Maple Branch Craft Brewery
  4. Sales Manager - Ola Brew - Ola Brew
  5. Account Manager – San Francisco Territory @SF Naturals - San Francisco Naturals - San Francisco Naturals
  6. Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  7. Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • View All Jobs
  • Post a Job

Promoted PR Posts

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Oval Coffee Roasters Launches Specialty Coffee Display at Sprouts Farmers Market

Oval Coffee Roasters Launches Specialty Coffee Display at Sprouts Farmers Market

Ciderboys Hard Cider Introduces Non-Alcoholic Craft Ciders

Ciderboys Hard Cider Introduces Non-Alcoholic Craft Ciders

Operational/In-Place Bay Area Co-Packing Facility with 300,000-Barrel Capacity Brewery Offering Announced

Operational/In-Place Bay Area Co-Packing Facility with 300,000-Barrel Capacity Brewery Offering Announced

FORM and Trax Retail's Image Recognition Merge to Create an Industry Leader in Retail Execution, Insight, and Performance

FORM and Trax Retail's Image Recognition Merge to Create an Industry Leader in Retail Execution, Insight, and Performance

Rupee Beer Launches Distribution in Pacific Northwest

Rupee Beer Launches Distribution in Pacific Northwest

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Seagram's Escapes Spiked Unleashes New Limited-Time WWE RAW and WWE SmackDown Packs
  2. Colby "Chaos" Covington Joins Real American Beer, a Brand Built for the Wrestling Community
  3. Beer Girl Builds National Momentum With Multi-State Expansion and Strategic Leadership Addition
  4. Happy Time Announces Premium Fruit + Floral RTD Spritz Platform With Alcoholic and Zero-Proof Options
  5. American Rebel Light Announces Partnership with Jefferson Distributing in West Virginia's Eastern Panhandle
  1. Firestone Walker Sends 805 Family to Minnesota
  2. Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer
  3. Drake’s, Figueroa Mountain Form Joint Venture Under West Coast Craft Banner
  4. Is the Dry January Boost Drying Up? NA Beer’s Share Gains Slow as BWC Flags ‘Signs of Saturation’
  5. Topo Chico ‘Unavailable’ in US Possibly Until Q3; Alcoholic SKUs Unaffected
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙