Distribution

Stay informed as breweries expand their presence and read the latest beer industry news relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between brewers and distributors, the latest industry news and analysis provide context and best practices within a complex beer distribution network.

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Featured Distribution Content

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Brewbound Podcast: How New Orleans’ Southern Eagle Preps for Super Bowl Sunday – and Mardi Gras

Brewbound Podcast: How New Orleans’ Southern Eagle Preps for Super Bowl Sunday – and Mardi Gras

What’s life like for the Anheuser-Busch distributor in one of the country’s biggest party towns ahead of one of the beer industry’s biggest days? Brandon Frederick, VP of sales; Greg Naquin, director of off-premise sales; and Kris Cutrell, director of on-premise sales walk through the preparations for Super Bowl LIX in New Orleans, the expectations placed on them, the biggest pain points and much more.

Additional Content

Matagrano Files Breach of Contract Lawsuit Against Sierra Nevada, Following Termination

Matagrano Files Breach of Contract Lawsuit Against Sierra Nevada, Following Termination

Matagrano, Inc. has filed a lawsuit against Sierra Nevada Brewing Co. alleging the Chico-headquartered craft brewery breached the companies’ contract when it terminated its relationship with the South San Francisco-based wholesaler on April 2. In a lawsuit filed in Superior Court of the state of California on April 23, 20 years to the day after Sierra Nevada signed on with Matagrano for distribution, the wholesaler alleged that “as a result of defendant’s breach of the distributorship agreement, Matagrano has been damaged in an amount not yet ascertained, but which exceeds $8 million.”

Fintech and NBWA: Beer Industry Lost $20B in Spending in 2020; On-Premise 80% Recovered

Fintech and NBWA: Beer Industry Lost $20B in Spending in 2020; On-Premise 80% Recovered

The loss of higher-margin on-premise consumption cost the beer industry more than $20 billion in 2020, National Beer Wholesalers Association chief economist Lester Jones reported yesterday during a webinar. “Volumes went up a little bit, maybe 0.5-1% up, but spending shifted dramatically,” Jones said. “

Last Call: Sierra Nevada to Reopen Taprooms in May; GoPuff Raises $1.1B, More Than Doubles Valuation

Last Call: Sierra Nevada to Reopen Taprooms in May; GoPuff Raises $1.1B, More Than Doubles Valuation

Sierra Nevada has announced it will reopen its breweries in Chico, California, and Mills River, North Carolina, to the public in May after what will be a 14-month hiatus from on-site service, according to a report in the Chico Enterprise-Record. Philadelphia-headquartered, on-demand delivery platform goPuff announced the completion of a $1.15 billion fundraising round earlier this week.

Alcohol E-Commerce Household Penetration More Than Tripled in 2020

Alcohol E-Commerce Household Penetration More Than Tripled in 2020

When the COVID-19 pandemic forced most Americans to stay home except for essential errands last spring, on-demand alcohol delivery e-commerce platform Drizly’s sales skyrocketed. “We saw years’ worth of growth — five years’ worth of growth — in just a three-month timeframe,” Drizly chief operating officer Cathy Lewenberg said.

Watch: Buffalo Wild Wings Beer Buyer on 2021 Mandates, Beer Trends, Hard Seltzer

Watch: Buffalo Wild Wings Beer Buyer on 2021 Mandates, Beer Trends, Hard Seltzer

On the heels of the NCAA tournament’s opening week, Buffalo Wild Wings beverage product and program innovation manager Jason Murphy joins a special 60-minute “Retail Pulse” edition of Brewbound Frontlines to discuss the chicken wing chain’s 2021 mandate program, the importance of local beer to the sports bar’s menus and the increasing presence of hard seltzers and beyond beer offerings in the company’s stores.

Kentucky Legalizes Self-Distribution, Reforms Franchise Law for Small Breweries

Kentucky Legalizes Self-Distribution, Reforms Franchise Law for Small Breweries

Some Kentucky craft brewers will soon be able to distribute their own products and terminate wholesaler contracts more easily after Gov. Andy Beshear signed Senate Bill 15 into law on March 18. The new law will allow breweries producing fewer than 50,000 barrels of beer annually to self-distribute up to 2,500 barrels per year.

Jack’s Abby Seeks to Terminate Atlantic Beverage Distributors

Jack’s Abby Seeks to Terminate Atlantic Beverage Distributors

Jack’s Abby Craft Lagers is attempting to sever its relationship with Atlantic Beverage Distributors, its Massachusetts wholesaler. The Framingham, Massachusetts-based craft brewery provided Atlantic with notice on January 14, two days after franchise law reform was enacted in the state.

Boochcraft Expands to the East Coast

Boochcraft, the country’s #1 selling hard kombucha, announces major East Coast distribution expansion to New York, New Jersey, Massachusetts, and Rhode Island. The five-year-old hard kombucha company, which prides itself on using whole organic fruit and fair trade ingredients for its 7% ABV beverages, is a staple at retailers like Whole Foods, Sprouts, Erewhon, and other national chains.