Distribution

Stay informed as breweries expand their presence and read the latest beer industry news relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between brewers and distributors, the latest industry news and analysis provide context and best practices within a complex beer distribution network.

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Featured Distribution Content

Reyes Adds 38M Cases as RNDC Deal Now Complete in 11 Markets

Reyes Adds 38M Cases as RNDC Deal Now Complete in 11 Markets

The first major piece of RNDC’s territory fire sale is now complete. Reyes’ mega deal for 11 RNDC markets closed at the end of business on Friday, adding 38 million cases to its more than 360-million-case business.

Additional Content

UPDATED: Bell’s Brewery to Enter Northern California and Montana in Push to Nationwide Footprint

UPDATED: Bell’s Brewery to Enter Northern California and Montana in Push to Nationwide Footprint

Michigan’s Bell’s Brewery continues to fill out its distribution map as part of its goal for national distribution. The Kalamazoo, Michigan-based craft brewery will add Northern California and Montana this month. The brewery’s beer is now sold in 44 states, plus Washington, D.C. and Puerto Rico. The Northern California expansion will begin on Friday, September… Read more »

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.