Data

Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.


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Featured Data Content

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.

Stability in Supply, Uncertainty in Direction: Q1 Supply Chain Report from Agrowgate

Stability in Supply, Uncertainty in Direction: Q1 Supply Chain Report from Agrowgate

The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.

Additional Content

Nielsen: Number of Independent and Longtail Craft Items Sold in Decline

Nielsen: Number of Independent and Longtail Craft Items Sold in Decline

More than 1,900 fewer beer category (beer/FMB/cider) products — a majority of which were made by independent and longtail craft producers — were sold in off-premise retailers during the first six weeks of the COVID-19 crisis compared to the same period in 2019, according to market research firm Nielsen.

BA’s Bart Watson: COVID-19 ‘A Shock to the System’ for Craft Breweries

BA’s Bart Watson: COVID-19 ‘A Shock to the System’ for Craft Breweries

By most metrics, small and independent craft brewing companies posted solid volume growth in 2019. However, the disruption caused by the COVID-19 pandemic, which has forced many craft brewers into “survival mode,” is overshadowing 2019’s growth.

Brewers Association: Craft Volume Growth Holds at 4% in 2019

Brewers Association: Craft Volume Growth Holds at 4% in 2019

Volume growth for the nation’s small and independent craft breweries held steady at nearly 4% in 2019, as the overall beer industry’s volume declined 2%, according to trade group the Brewers Association’s annual craft beer growth report.

Beer Tops Social Conversations During Super Bowl LIV

Beer Tops Social Conversations During Super Bowl LIV

Surprising to almost no one, beer dominated social media conversations about alcoholic beverages during Super Bowl LIV, according to consumer insights firm Social Standards.

Regional Cider Brands Grew Sales, Category Share in 2019

Regional Cider Brands Grew Sales, Category Share in 2019

Cider category dollar share shrank in 2019, however, the growth of regional and local producers proved to be a bright spot, Danny Brager, senior VP of market research firm Nielsen’s beverage alcohol practice, shared Thursday during the American Cider Association’s (ACA) annual CiderCon conference in Oakland, California.

Super Bowl LIV Ushers in First Major Beer Occasion of 2020

Super Bowl LIV Ushers in First Major Beer Occasion of 2020

Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers in Miami marks the first major beer-drinking occasion of 2020. In 2019, U.S. consumers spent $1.2 billion on beer at off-premise retailers in the two weeks leading up to the game between the Los Angeles Rams and New England Patriots, according to market research firm Nielsen. Those sales were roughly flat, though, down 0.5%, compared to 2018.