Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
The summer selling season is officially upon us, and the period from Memorial Day through Labor Day is shaping up to be “a long, tough summer” for beer sales, according to the latest analysis from Bump Williams Consulting.
Brewers Association chief economist Bart Watson explored why draft beer sales have yet to recover to pre-pandemic levels in his latest members’ only analysis.
Breweries that fall outside of the Brewers Association’s (BA) craft brewer definition collectively declined 5%, to 8.2 million barrels in 2020, according to data in the May/June issue of the New Brewer.
The U.S. beer industry’s economic output has increased by $4 billion since 2018, which is equivalent to 1.6% of the U.S. gross domestic product, according to the “Beer Serves America” report — a biennial study commissioned by the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA).
In a year in which the COVID-19 pandemic robbed alcoholic beverage producers of on-premise occasions for the majority of 2020, and forced consumer purchasing to shift to off-premise retailers and e-commerce, 36 of the top 50 Brewers Association-defined craft brewing companies recorded volume declines, according to data published in the May/June edition of the New Brewer magazine. Those numbers were not unexpected given last year’s challenges.
Major U.S. events and celebrations in May led to large upticks in on-premise visits, according to the latest consumer survey from CGA, a market research firm that tracks on-premise sales.
Brewers Association chief economist Bart Watson dives into craft beer’s 2020 trends and looks ahead to 2021 on the latest edition of Brewbound Data Club. Watson discusses brewery opening and closing numbers, packaging format trends, and the growth of beyond beer offerings by small craft producers.
New hard seltzer offerings continue to play a “vital role” in driving growth of the booming segment, while several core SKUs keep “churning out growth,” Bump Williams Consulting found in the firm’s latest analysis of the $4.1 billion and climbing hard seltzer segment.
The average price for a case of beer sold in off-premise retail chains has increased $1.32, to $26.47 year-to-date through April 18, compared to the same period last year, according to data shared by market research firm IRI. Segments with the biggest price bumps in 2021 include cider (+$1.76 per case, to $43.27), flavored malt beverages (+$1.28 per case, to $35.55) and imports (+$1 per case, to $33.36).
The loss of higher-margin on-premise consumption cost the beer industry more than $20 billion in 2020, National Beer Wholesalers Association chief economist Lester Jones reported yesterday during a webinar. “Volumes went up a little bit, maybe 0.5-1% up, but spending shifted dramatically,” Jones said. “
Off-premise dollar sales of craft beer have maintained a “moderate growth” rate through the first three months of 2021, as dollar sales increased 6%, to $1.3 billion, according to NielsenIQ data shared by Bump Williams Consulting.
Over the last three months, consumers of all ages have demonstrated an increased willingness to go out, which has led to an uptick in restaurant sales. Last month, restaurants nationwide posted a 36% increase in sales year-over-year and a 13.6% increase over February sales.
Sales velocities at bars and restaurants have more than tripled year-over-year (+325%) now that the calendar is cycling the strictest lockdown period in 2020, according to Nielsen CGA, market research firm NielsenIQ’s on-premise arm. “Across all states, value velocity remains strongly positive compared to last year, when on-premise decline was at its height,” Nielsen CGA reported.
Brewers Association (BA) chief economist Bart Watson this week delivered his annual state of the industry report virtually for the second time, due to the 2020 cancellation and 2021 postponement of the Craft Brewers Conference, now slated to take place this fall. In 2020, the nation’s 8,764 craft breweries posted a 9% decline in beer volume, so Watson delved into the market forces and consumer trends that led to the first volume decline recorded in BA history during a webinar for members.
