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The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.
Thanksgiving week gave dining and drinking establishments a boost on both the night before the holiday and the holiday itself, according to on-premise research firm CGA.
Bump Williams Consulting shared the results of the firm’s annual 3 Tier Growth Strategies Survey, and there were “multiple aligned growth plans” across the tiers unlike in past years.
After decades of steady increases, the U.S. beer industry’s volume has plateaued for the last 10 years, Beer Marketer’s Insights senior editor Christopher Shepard reported during the trade publication’s seminar last week. “In the 1970s, U.S. beer volume grew by almost 50% — 56 million barrels,” he said. “That’s almost two-thirds of the growth between 1970 and 2020, [and it] happened in 10 years right at the beginning.”
As business at on-premise establishments continues to near 2019 levels, craft beer may have the most to gain, NextGlass CEO Trace Smith suggested during last week’s Brewers Association (BA) Collab Hour webinar.
Both volume and rate of sale in the on-premise bounced back over the weekend of November 4-7, after a weekend of decline in the period before (October 21-24), BeerBoard reported in its latest “On-Premise Status Report.”
Bar and restaurant sales velocity in all key markets tracked by on-premise market research firm CGA declined week-over-week for the week ending October 30. “Average outlet [dollar] sales (velocity) trends have been slightly negative in recent weeks, following growth in September and the early part of October,” CGA wrote. “These recent trends continue to mirror 2019, suggesting that the country is experiencing normal seasonal trends.”
Single-serve packages — driven by 19.2 oz. cans — have begun to claw back the dollar share they lost during pandemic shutdowns, according to Bump Williams Consulting (BWC). “2021 started to show some signs of life where single-serves improved their share of category in key channels such as grocery and drug, reversing the share erosion that had become the norm, particularly in grocery,” Bump Williams wrote in a report citing NielsenIQ data.
About 45% of consumers plan to visit on-premise establishments for Halloween, according to a survey conducted by on-premise marketing research firm CGA from October 22-25.
Draft beer sales volume declined -6.6% nationwide during the weekend of October 21-24, compared to the weekend of October 7-10, according to BeerBoard, which tracks draft sales at on-premise retailers across the country. Of the 10 key markets BeerBoard highlights in its reports, South Carolina (-11.1%) saw the steepest decline in volume, followed by Texas (-10.5%), Florida (-8.3%), Illinois (-7.7%), Minnesota (-7.3%), Nevada (-6.7%), and Georgia (-4.2%).
Retail sales of Boston Beer Company’s Truly Hard Seltzer continued to increase in Q3, to an estimated +51% year-over-year, according to a recent “Beverage Bytes” retailer survey by Goldman Sachs analyst Bonnie Herzog.
Three quarters into 2021, craft beer dollar sales in off-premise retailers have declined -7.1% year-to-date through October 2 and that negative trend is mostly accelerating, according to a report from Bump Williams Consulting (BWC). Craft beer dollar sales declined -12.7% in Q2 and improved slightly to -12.5% in Q3, but there have been “no major improvements since cycling COVID,” BWC wrote
On-Premise Update: Seasonal Trends Mirror 2019, CGA Says; Volume, Rate of Sale Continue to Growth, Via BeerBoard
After two years of elevated focus on social and racial justice issues, ownership within the craft beer industry remains nearly monolithically white, according to a new demographic benchmarking report from the Brewers Association (BA). Brewery owners are 93.5% white, and 92.2% of breweries have entirely white ownership, according to the survey of 500 randomly selected breweries.
Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”
