Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
Craft has had a rocky 2022 in off-premise channels, with declines in dollar sales, distribution and shelf space.
Total beverage-alcohol dollar sales increased +9.3% during Labor Day weekend compared to the prior week, market research firm IRI reported.
Craft dollar sales declined -5.9% year-to-date through August 20 in multi-outlet plus convenience channels, according to Bump Williams Consulting (BWC), citing NielsenIQ data.
Off-premise trends are looking “challenging” for craft beer, Brian “BK” Krueger and Dave Williams of Bump Williams Consulting (BWC), shared during a Brewers Association (BA) Collab Hour last week.
Football is back and so are draft sales, according to on-premise data firm BeerBoard. Draft beer consumption nationwide increased +21% during the NFL’s opening weekend (Thursday, September 8-Sunday, September 11), compared to the same period in 2021.
Heineken UK has acquired full ownership of Beavertown Brewery, four years after purchasing a minority share in the London-based company.
Light lager (+9%) and American lager (+19%) both grew share of sales on e-commerce alcohol delivery platform Drizly over Labor Day weekend compared to the holiday weekend in 2021, the company reported.
Beer category dollar sales at off-premise retailers increased +2% year-over-year for the week ending August 21, outpacing total beverage alcohol dollar sales growth (+1%), according to market research firm IRI.
With the summer selling season’s last gasp just days away, NielsenIQ VP of beverage alcohol though leadership Jon Berg expects ready-to-drink (RTD) offerings and beer “to have positive momentum” this Labor Day holiday weekend. However, Berg cautioned that results may be “slightly muted” compared to 2021 as shoppers are “really starting to feel substantial impact from inflation now.”
Beer inventory in wholesalers’ warehouses is at risk of expiring in the next 30 days, according to the National Beer Wholesalers Association (NBWA) August edition of the Beer Purchasers’ Index (BPI).
Europe’s hot and dry growing season will result in lower yields this year from some of the world’s largest hop producing countries, global hop supplier BarthHaas reported Tuesday.
Happy hour is more popular than ever, according to data from beer-centric social media platform Untappd, which shows late afternoon and early evening check-ins have stolen share from nighttime drinking.
Craft consumers have consistently reported style as the driving factor when choosing a craft beer, but brand has become increasingly more important, Brewers Association (BA) chief economist Bart Watson shared Thursday while revealing the trade group’s annual consumer survey conducted by the Harris Poll.
The rate of craft beer drinkers who say they drink craft weekly has declined -4% since last year, according to the Brewers Association’s (BA) annual consumer survey conducted by the Harris Poll.
