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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
Both sales velocity and check value at bars and restaurants nationwide increased by nearly double-digits in early February, according to CGA, the on-premise arm of market research firm NielsenIQ. Leading up to the Super Bowl, which took place on February 12, on-premise velocity in the host city and state of Phoenix, Arizona, increased +35% compared to the previous week.
CPI for Beer At-Home +9% in January vs. 2022 The Consumer Price Index (CPI) for beer at-home continues to outpace inflation, increasing +9% last month versus January 2022, according to the U.S. Bureau of Labor Statistics (BLS). Beer price hikes have yet to slow down, increasing +8.6% year-over-year (YoY) in December, +7.7% in November and… Read more »
Price increases and easy comps carried off-premise beer dollar sales up +7%, to nearly $2.9 billion, year-to-date through January 29 in multi-outlet and convenience stores tracked by market research firm IRI. Although dollar sales climbed, volume (measured in case sales) was slightly down -0.3% through the first month of 2023.
Draft beer volume increased +4.1% during Super Bowl LVII compared to last year’s game, according to on-premise data firm BeerBoard.
Data and economy experts from 3 Tier Beverages, NielsenIQ’s CGA and the National Beer Wholesalers Association (NBWA) gave attendees insights into the state of the bev-alc industry and cider’s potential growth opportunities during the 13th annual CiderCon, held last week in Chicago.
Hard seltzer’s share of total beer category dollar sales reached its lowest point since the beginning of the pandemic in the fourth quarter of 2022, according to Jefferies’ most recent hard seltzer dashboard.
Beer and flavored malt beverage (FMB) sales were up +2% in Q4, while hard seltzer sales declined -3% in the same period, according to the most recent Beverage Bytes survey conducted by Goldman Sachs Equity Research.
Sales velocity at bars and restaurants across the U.S. has increased +20% compared to last year, according to CGA, the on-premise data arm of NielsenIQ.
Beer will be the alcoholic beverage of choice for consumers planning to imbibe while watching Super Bowl LVII, according to market research firm Numerator, which shared the results of a consumer survey conducted from January 25-31.
Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.
The National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index improved slightly in January to 38, after the record low reading reported in December.
U.S. brewers shipped an estimated 159,865,930 barrels of beer in 2022, a -4.6% decline versus 2021, according to the Beer Institute (BI), citing domestic tax paid estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).
Craft beer dollar sales at off-premise retailers reached more than $4.74 billion in 2022, a -4.7% decline year-over-year (YoY), according to the market research firm IRI.
Total beer category dollar sales at off-premise retailers reached more than $44.6 billion in 2022, according to the market research firm IRI.
