Data

Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.


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We’re partnering with leading industry data providers to publish exclusive reports on category performance, consumer behavior, key trends, innovative products, emerging subcategories, and more, that aim to empower food and beverage businesses.

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Featured Data Content

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.

Additional Content

NielsenIQ Acquires On-Premise Data Firm CGA

NielsenIQ Acquires On-Premise Data Firm CGA

Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009.

Nearly 80% of Regional Craft Breweries Beyond Top 50 Increased Volume in 2021

Nearly 80% of Regional Craft Breweries Beyond Top 50 Increased Volume in 2021

A confluence of factors – the reopening of the on-premise channel, distributed packaging sales, and monetary relief from the federal government – helped boost many of the country’s regional craft breweries to growth in 2021. Nearly four-fifths of the regional craft brewers beyond the top 50 increased production in 2021, according to data published in the May/June edition of the Brewers Association’s (BA) New Brewer magazine.

Brewers Association: Majority of Top 50 Craft Breweries Return to Growth in 2021; Top 10 Craft Breweries All Lose Share

Brewers Association: Majority of Top 50 Craft Breweries Return to Growth in 2021; Top 10 Craft Breweries All Lose Share

As the on-premise began to reanimate after a year of pandemic-driven closures and restrictions, 28 of the top 50 Brewers Association-defined (BA) craft breweries posted volume increases in 2021, according to data published today in the May/June edition of the trade group’s New Brewer magazine. Last year, the BA reported craft beer’s volume declined -9% in 2020 – the first time the trade group that represents the nation’s small and independent breweries recorded a volume loss in the industry’s modern era – and a majority (36) of the top 50 saw their output decline compared to 2019.

Big Beer Craft Volume Increases +2%, to 8.6M Barrels in 2021; New Belgium Cross 1M Barrel Mark, A-B Craft 2.7M Barrels

Big Beer Craft Volume Increases +2%, to 8.6M Barrels in 2021; New Belgium Cross 1M Barrel Mark, A-B Craft 2.7M Barrels

Large regional breweries that fall outside of the BA’s definition of a craft brewer collectively produced more than 8.64 million barrels of beer in 2021, a +2% increase on a comparable basis, according to data provided by the trade organization. The BA excludes companies that are at least 25% owned by a larger brewing company from its craft brewery data set and sets a production ceiling for BA-defined craft brewers at 6 million barrels.

Sierra Nevada Boosted by Little Thing Family; Athletic IPO Within Next 2 Years

Sierra Nevada Boosted by Little Thing Family; Athletic IPO Within Next 2 Years

Sierra Nevada VP of sales Ellie Preslar and chief commercial officer Joe Whitney discussed the company’s growth via its Little Things family, media budget increases for Pale Ale, entering the non-alc segment with Hop Splash sparkling water and other innovations. After hinting at the possibility of taking non-alcoholic craft beer maker Athletic Brewing public during Brewbound Live last year, co-founder and CEO Bill Shufelt said an initial public offering (IPO) could materialize in the next 12-18 months.