Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
The top 50 Brewers Association-defined craft breweries once again posted results as diverse as their portfolio mix these days, according to 2025 production data shared Friday by the trade group.
The first off-premise scans of 2026 have arrived, and they’re signaling a positive start for bev-alc in 2026.
December sales reversed trends in different directions – mostly positive – among the top 30 craft brands tracked by market research firm Circana. While overall craft sales were squarely in the red in the multi-outlet grocery, mass retail and convenience stores (MULO+C) and grocery channel last month, the segment eked out growth in the convenience channel in both dollar sales (+3.7%) and volume (+1.8%) for the four-week period (L4W) ending December 28.
Import beer’s unstable 2025 came to a positive end for some top brands this December, according to the latest report from market research firm NIQ.
Here are some news items that were initially reported in the Brewbound Insider Newsletter January 5-6, including updates from Uncle Nearest, NIQ, Blake’s Beverage and more.
“A day of shopping during the Christmas week can make a significant difference” to bev-alc’s off-premise scans, according to Circana EVP of BevAl, Scott Scanlon. Total bev-alc dollar sales were up 1% year-over-year (YoY) and 12% week-over-week (WoW) in the week ending December 28, which included Christmas Day (December 25).
Dollar sales growth from several key decades-old brands buoyed the beer category in 2025, according to the latest monthly report from Bump Williams Consulting (BWC).
Columbia Distributing chief strategy officer Jesse Ferber, Bump Williams Consulting president Dave Williams and Hand Family Companies president and CEO J.R. Hand graced the Brewbound Live stage last month to discuss the state of beer, how to strengthen relationships between suppliers and distributors and what industry members are prioritizing in 2026.
Editor’s Note: The below news items were initially reported in the Brewbound Insider Newsletter December 29 through January 2. Not an Insider? Become one today to get earlier access to what’s going on in the industry. Numerator: Fewer New Year’s Resolutions in 2026 Fewer consumers are planning to make resolutions in 2026 compared to 2025,… Read more »
The beer category faces more uncertainty in 2026, according to wholesalers’ buying intentions logged in the National Beer Wholesalers Association’s (NBWA) monthly Beer Purchasers’ Index (BPI).
Last week, “holiday magic” delivered positive off-premise bev-alc trends in mid-December scans, suggesting the industry might just have a bountiful Christmas and end to 2025. However, in the latest report, “the Grinch stole the green,” according to Circana EVP of BevAl, Scott Scanlon.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
Many bars and restaurants close their doors December 25, but the Christmas holiday still historically provides a boost for bev-alc sales in the on-premise, according to CGA, the on-premise arm of market research firm NIQ.
A few major beer category brands are clearly on the nice list this year. In his latest weekly report (data ending December 14), Circana EVP of BevAl Scott Scanlon noted that Constellation Bands’ Modelo returned to growth thanks to “perhaps a bit of holiday magic delivering early.”
The on-premise has provided some bright spots for bev-alc in 2025, with consumers still willing to spend their dollars at bars and restaurants despite curtailing purchasing more drastically in the off-premise.
