Circana

Five of the top 25 beer vendors in Circana-tracked off-premise channels eked out both dollar sales and volume growth in the L4W (data ending April 20), according to the latest monthly report from the market research firm.

The craft segment’s dollar sales and volume declines have accelerated to start the second quarter, traditionally the lead-up to beer’s all important summer selling season, according to the most recent off-premise report from market research firm Circana.

Few were immune to beer’s tough March, even the country’s largest beer vendors, according to the latest monthly report from market research firm Circana.

Craft off-premise declines accelerated last month, which should come as no surprise to anyone keeping up with March scans and data reports. In the last four weeks (ending March 23), craft beer dollar sales declined 5.1% year-over-year (YoY) and volume, measured in case sales, fell 6.4%, in Circana-tracked off-premise channels (total U.S. multi-outlet, plus convenience), according to the market research firm’s latest monthly report.

2025’s drinking occasions just can’t hold a candle to 2024, it seems. In the lead up to St. Patrick’s Day (week ending March 16), off-premise bev-alc sales recorded a -3.9% decline year-over-year (YoY), market research firm Circana reported in its newest batch of weekly data. Holiday shopping delivered a +5% increase week-over-week (WoW).

After a promising week, bev-alc off-premise sales returned to the red, declining -3.8% YoY and -1% WoW, according to the most recent weekly report from Circana (data ending March 9).

Dollar sales of craft beer declined -4.2%, to more than $596.2 million, year-to-date (YTD) through February 23 in off-premise retailers tracked by market research firm Circana.

Beer category dollar sales were roughly flat (-0.3%) to start the year at off-premise retailers tracked by market research firm Circana. Sales reached $2.854 billion at multi-outlet grocery, mass retail and convenience stores (MULO+C) in the first four weeks of 2025, through January 26.

IPA remained the top craft style by far in 2024, with a 49.41% share of segment dollar sales in off-premise retailers, gaining 2.49 share points, according to Circana.

Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.

Off-premise total beer category sales topped $45.65 billion in 2024, a -0.6% decline year-over-year (YoY), according to 52-week data through December 29 shared by market research firm Circana. Total beer dollar sales declined more than $268.7 million compared to 2023.

Top beer vendors continued to post a mixed bag of results heading into the final month of 2024, according to the most recent report from off-premise market research firm Circana.

Craft beer ended its four-month streak of off-premise dollar sales improvement during the four-week period (L4W) that ended December 1, according to market research firm Circana.

Total beverage-alcohol sales have declined -7.7% year-over-year (YoY) for the week ending November 17, according to market research firm Circana.