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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Circana: Craft Dollars -5.5% in Last 4 Weeks; 23 of Top 30 Craft in Decline

Circana: Craft Dollars -5.5% in Last 4 Weeks; 23 of Top 30 Craft in Decline

Craft beer’s dollar sales declines continued to accelerate through late May, according to market research firm Circana. Craft dollar sales in Circana-tracked off-premise channels (multi-outlet plus convenience) declined -5.5% in the four-week period ending May 19, accelerating from -3% in the previous period (ending April 21).

State of Bev-Alc Report: Non-Alc Gaining Share of Sip, Bev-Alc Losing Displays

State of Bev-Alc Report: Non-Alc Gaining Share of Sip, Bev-Alc Losing Displays

Fewer displays in beverage-alcohol, notably in premixed cocktails, beer and cider, should be considered a warning sign for suppliers, according to a new report from Circana. The market research firm’s “State of the CPG Beverage Alcohol Industry” report explores factors driving demand and identifies key growth opportunities in the bev-alc market.

Craft Declines Accelerate in February Scans; 9 of Top 30 Brands Growing Dollars & Volume

Craft Declines Accelerate in February Scans; 9 of Top 30 Brands Growing Dollars & Volume

Off-premise dollar sales of craft beer declined -2.7% in the four-week period ending February 25 in Circana-tracked multi-outlet and convenience store scans. Craft scans are now down -2% year-to-date (YTD) through late February, amounting to a loss of around $12.3 million for the segment, with sales of $619.9 million, the Chicago-based market research firm reported. This comes as the average case price of craft beer is up +$0.75 in the last four weeks, to $43.44, and up +$0.64 YTD, to $43.39.