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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
It’s still Not Beer, but now with a buzz. Dallas-based beverage brand Not Beer is expanding beyond alcohol-free sparkling water for the first time with Not Beer Vibed, a 10mg THC/10mg CBD seltzer available online in 12 oz. slim cans.
Tilray Brands is moving deeper into THC-infused beverages – and getting higher in the process.
Uncle Nearest Premium Whiskey faces an uncertain future as a judge weighs its lender’s request for a receiver to seize control of the company’s operations.
Schilling Cider’s Excelsior Imperial Mango, the No. 2 hard cider in the Seattle-based company’s lineup and the “No. 1 fruited cider” in the U.S., is now “climate neutral.” As of this month, “any greenhouse gas emissions generated through the cider’s entire lifecycle” – from the production of Imperial Mango to its “disposal” – are entirely offset
Bauman’s Cider was created as a passion project by founder and head cidermaker Christine Walter, combining her family’s farm roots and abundance of apples with her love of science and fermentation. After a decade in business, Christine and her cidery are leaders in making high quality cider and finding ways to connect more consumers with the segment.
Nearly two years after the launch of their non-alc (NA) tequila alternative, Casa Lumbre and Formula One champion Lewis Hamilton are hitting the gas on a new product.
Drnxmyth, a pioneering startup in the ready-to-drink cocktail space, is shutting down. The closure comes after a number of challenges, including struggles to lower margins, a tough pivot from its original e-commerce focus, and difficulties in securing a viable wholesale path.
Hard tea is all the rage right now, but one ready-to-drink (RTD) company has been championing the style since 2013.
Jim Koch on Boston Beer’s potential internal CEO candidates: Allagash’s new taproom; Erik Ellington’s NA beer; and more headlines.
Boston Beer Company is winding down its own-premise operations in Los Angeles. The company plans to close its Truly LA and Angel City taprooms at the end of their respective leases, according to an internal memo sent today by founder and future-CEO Jim Koch, and confirmed by Brewbound.
Uncle Nearest is firing back at the lender seeking control of the whiskey company’s operations for allegedly failing to pay its debts.
“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).
One of the most prominent voices in spirits is at the center of a new lawsuit with control of a storied Tennessee distillery on the line.
After reaching nationwide distribution in 2023, Bell’s Brewery has refocused on its core Great Lakes markets. New Belgium CEO Shaun Belongie explained that the Michigan craft brand struggled in far away markets, leading the company to double down at home.
