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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Hold on to your coffee cups. Keurig Dr Pepper is solidifying its position as one of the world’s largest coffee companies on Monday in announcing an $18 billion deal to acquire JDE Peet’s, expected to close early next year.
We chatted with Brianda Gonzalez, founder and CEO of The New Bar, about what’s next, where the hurdles are for ANA, and how ANA brands can take cues from their full-proof counterparts.
Stateside Brands (Philadelphia, Pennsylvania) – the parent company of Surfside, a leading brand in the spirits-based hard tea and lemonade segment – has penned a deal to rebrand Philadelphia’s entertainment hub from Xfinity Live! to Stateside Live!
Moderating alcohol trends – among other challenges – have claimed the life of Spindrift Spiked, the hard seltzer offering from the non-alcoholic (NA) fruited sparkling water maker.
Could Mark Anthony Brands be shuttering its first-ever owned production facility for White Claw, Mike’s Hard Lemonade and Cayman Jack? The future of Mark Anthony Brewing’s production facility in Hillside, New Jersey, is unclear as the company has filed notice that 143 workers will be affected by job cuts this fall.
The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.
Cannabis beverage brand Uncle Arnie’s is planning to nearly double its team from 40 to 75 employees after closing a $7.5 million Series A investment round co-led by Mindset Capital and Delta Emerald Ventures.
Want to encourage craft beer drinkers to pick up a craft RTD cocktail? Try offering more beer. Now in its third release, Tip Top Proper Cocktails’ Kindred Spirits Series is a first-of-its-kind RTD brand and brewery collaboration that reimagines classic cocktails through the lens of craft beer.
Uncle Nearest Premium Whiskey will go under the control of a receiver following a lender’s claims that the company was in financial distress, according to a federal judge’s order issued Thursday.
A legal dispute between two Pacific Northwest cider brands is bringing into question what defines a “recipe” and how airtight – and specific – agreements between bev-alc brands and their manufacturing partners need to be. Schilling Cider has filed a civil complaint against Incline Cider and its parent company Compass Brands, LLC, alleging Incline breached a “recipe agreement” and shared confidential information with a competing company
Breakout ready-to-drink (RTD) brand Good Boy Vodka will move its California distribution to California Beverage Solution (CBS) this month, the companies announced today.