NIQ: THC Beverages Hit $239M in Mainstream Retail as Half of Adults Interested in Trying
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Jim Koch: Boston Beer ‘Over the Hump’ and Important to Distributors & Retailers; Sun Cruiser Gains; No Twisted Tea Reset
Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Stateside’s Super Lyte Depletes 120K Cases in 5 Weeks, Targets 1.5M This Year
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
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National Cider Month: A Call for Collaboration in the Hard Cider Segment
For most folks, October is the time to bring old sweaters out of storage, indulge in pumpkin-flavored everything and grab a last-minute Halloween costume. For Schilling Hard Cider, October is its Super Bowl.
Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake
Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.
FIFCO Reveals New Seagram’s Escapes Packaging, Including Slim Cans; Reformulates with Reduced Sugar Content
FIFCO USA has unveiled several changes coming to its flavored malt beverage (FMB) brand Seagram’s Escapes, including the addition of slim cans and the reformulation of some core flavors.
The Fifth Category? Perception of Intoxicating Hemp Evolves Across the Three Tiers
After years of concern that cannabis and THC products could cut into bev-alc occasions, some of the bev-alc industry is starting to view THC-infused beverages as an opportunity. But not everyone is completely on board.
Tito’s To Move From RNDC to Reyes Beverage Group In California
Leading spirits brand Tito’s Handmade Vodka plans to leave Republic National Distributing Company (RNDC) for Reyes Beverage Group in California. The announcement comes after RNDC filed notice to lay off at least 60 of its staff in the Golden State.
Monster to Record Further Impairment on Craft Portfolio, Streamlines Bev-Alc Division
Monster Beverage expects to take another impairment charge on Monster Brewing, the bev-alc division created after it acquired CANarchy, executives shared during a conference call for investors Tuesday.
Unexpected Pros of Slow Business: Dry January Spurs Taproom and Brewery Renovation Projects
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Notes From D.C.’s Mindful Drinking Fest
The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration three years ago and 40% since just last year. Brewbound’s sibling publication BevNET stopped in for the second year in a row and saw the energy and acceleration brought by the sober curious crowd firsthand.
Former Dairy Farmers of America Exec to Lead American Cider Association
The American Cider Association (ACA) has named its next CEO. Monica Cohen, a former executive for Dairy Farmers of America (DFA), has been appointed CEO of the hard cider trade association, taking over less than a month ahead of the ACA’s largest annual industry event, CiderCon (February 4-7).
Mark Anthony Brands President Dishes on Simplified 2025 Portfolio, Spirits-Based RTD Learnings
Mark Anthony Brands is narrowing its focus in 2025, with a “dramatically” simplified portfolio, Mark Anthony Brands president David Barnett shared Monday during Day 2 of Beer Business Daily’s Beer, Wine and Spirits Summit in Palm Beach, Florida.
Bump Williams Consulting: Flavor and Crossover Products Lead Growth Across Beer, Wine and Spirits in 2024
Bump Williams Consulting’s (BWC) theme for 2024: “Crossover canned flavor.” The firm analyzed the top 100 brand families across beer, wine and spirits based on year-to-date (YTD) dollar sales in NIQ off-premise scans (ending December 21), and identified the top performers in three categories: momentum, magnitude and innovation.
The Legal Issues On Tap For Bev-Alc, Adult Non-Alc In 2025
From social media advertising to shipping regulations, here are some of the top legal issues for bev-alc and adult-non alc suppliers to pay attention to this year.
Tilray to Eliminate 300+ Bev-Alc SKUs; Future Cuts Expected on ‘One in, One Out Basis’
Tilray Brands has started to eliminate SKUs from its bev-alc portfolio, and more cuts are expected, the company shared today with the release of its Q2 2025 earnings results.
TTB Approves New Standards of Fill for Wine, Hard Cider, Mead and Distilled Spirits
The Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved 13 new standards of fill for wine, including 16 oz. and 19.2 oz. packages, allowing producers – including hard cider and mead producers – to participate in the increasingly popular formats with offerings 7% ABV and above.