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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Tito’s Handmade Vodka has struck a deal to acquire a majority stake in LALO Tequila, a fast-growing tequila brand often dubbed the “Tito’s of tequila.”
New Belgium Brewing is investing $20 million in Bell’s Brewery’s Kalamazoo production facility and Eccentric Cafe taproom, Crain’s Grand Rapids Business reported.
Call it a late career shift or just a beverage-alcohol professional trying something new, but the former brewmaster for White Claw is launching an energy drink.
Charlie Sheen is the latest celebrity wading into the non-alcoholic beer business. The Hollywood star has teamed up with Barrel One Collective’s Harpoon Brewery and “innovation brand shop” The Silent Group to create Wild AF Brewing.
Bev-alc sales declined in the two-week period (L2W) ending September 6, although cider, as well as wine and spirits-based ready-to-drink (RTD) continue to buck the trends, according to analysis of NIQ data from Goldman Sachs Equity Research.
Hard Italian soda Bravazzi is bucking flavored malt beverages’ fizzling trends.
When Kin Euphorics debuted in 2018, the nootropic-infused non-alcoholic alternative was just ahead of its time. Now, the largest U.S. spirits and wine distributor has caught up.
British mixer brand Fever-Tree is feeling good about its collaboration with Molson Coors as it posted 4% revenue growth in the U.S. in its first half 2025 earnings results last week.
Summer ended with Dogfish Head riding momentum in both canned cocktails and its beer portfolio.
The entrepreneur’s journey is often messy, but in the case of Stursi, publicly sharing the highs and lows may have given its founders an initial sales boost.
Three years after the Massachusetts-based THC seltzer brand was acquired by multi-state operator Ayr Wellness in a $20 million deal, Levia is back in the hands of two of its original cofounders, Kristin Rogers and her husband Eric Rogers.
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.
Sazerac and Coca Cola’s bev-alc subsidiary are embarking on a new partnership.
