Q2 2025 beverage trends show spirits growth, wine declines, and non-alcoholic drinks rising, with energy drinks leading share gains. Insiders can take a deeper dive into the numbers in this report curated especially for Brewbound by 3 Tier Beverages.
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
For the 2024 calendar year, dollar trends have stabilized somewhat for wine (-2.8%) and beer (-0.7%). Spirits experienced a significant slowing of growth in 2024 in off-premise channels, with essentially flat dollar growth (+0.2%). Read the full report.
If the beer industry had a dollar for every time someone said “we’re controlling what we can control,” the category would possibly be in the black this year.
Growth is slowing down for spirits-based RTDs, but gains in the on-premise and emerging flavor categories hint at opportunities, according to bev-alc consulting and data firm 3 Tier Beverages.
Ready-to-drink cocktails (RTDs) remain one of the hottest segments in bev-alc, seemingly avoiding the quick rise and fall of the former new kid in town, hard seltzer (for now). Even the previously formidable flavored malt beverage (FMB) segment is starting to see the impact of consumers moving away to the more premium, typically spirits-based offerings.
The beverage-alcohol landscape doesn’t slow down, even when categories do. In this latest quarterly installment of 3 Up, 3 Down, 3 Tier Beverages takes a data-driven look at what’s gaining momentum – and what’s losing ground – across beer, wine, spirits, and non-alc (NA), with NIQ off-premise data through August 9, 2025.
The growth of spirits-based ready-to-drink cocktails (RTDs) may be slowing. However, the segment’s impact on the beer category is far from abating, according to bev-alc consulting and data firm 3 Tier Beverages.
Spirits-based RTD growth peaked in 2020, with dollar sales growth of more than 150% in NIQ-tracked off-premise channels (total U.S. xAOC plus liquor plus convenience), 3 Tier Beverages consultant Erin McVickers shared in a webinar last week. Growth then progressively slowed, but the segment was still able to more than double dollar sales from 2021 (nearly $1.53 billion) to 2024 (nearly $3.19 billion).
“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).
Nearly a quarter of consumers (23.3%) have stopped drinking, or are taking a break from bev-alc, according to a recent survey by Bump Williams Consulting (BWC).
In the first installment of 2025, 3 Tier consultants Danelle Kosmal and Devon Hevener share a trio of insights on industry growth, and accompanying downward trends, with NIQ off-premise data through January 25. Hot topics include high ABV beer and beyond, craft beer 6-packs and hard cider.
In the final installment of 2024, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth, with NIQ off-premise data through November 2. Hot topics include Halloween spending, craft light beer and seasonals, spirits-based ready-to-drink cocktails (RTDs) and more.
This report, which provides a Q4 beverage category update, features exclusive content created just for our Brewbound Insider audience!
In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth and three underperforming areas during the summer selling season, with NIQ off-premise data through August 10, 2024.
In this latest installment of 3 Up, 3 Down, 3 Tier product team consultant Stephanie Roatis shares a trio of insights on industry growth and three underperforming areas ahead of the summer selling season, with NIQ data through April 20, 2024.
Turiya Luzadder, a former strategic analyst for Molson Coors, has joined 3 Tier Beverages as the Chicago-based data analytics and sales consulting firm’s first chief operating officer (COO).
