St. Patrick’s Day draft beer volume was down 20.9% compared to the same day in 2019 at on-premise establishments tracked by BeerBoard. Declining by a fifth may not seem like positive news, but BeerBoard has clocked nationwide draft volume declines at 48-51% since bars and restaurants began reopening in limited capacity last summer.
If you’re getting into the $4 billion hard seltzer segment in 2021 with a glut of new offerings, you better go hard. For New Belgium Brewing Company, that amounts to the biggest investment behind a brand launch in the company’s history for Fruit Smash, the Fort Collins, Colorado-headquartered craft brewery’s irreverent seltzer line, which began hitting retailers earlier this month.
Craft beer’s dollar sales growth continues to outpace the overall beer category at off-premise retailers tracked by market research firm IRI. Year-to-date through February 21, dollar sales of craft beer have increased 17.2% compared to the same period last year, while total beer dollar sales are up 13.5%, the firm reported.
On the verge of Night Shift Brewing Company’s ninth anniversary, the Everett, Massachusetts-based craft brewery is investing in its first “real advertising campaign.”
Hard tea and wine-based spritzer producer Loverboy is attempting to split from its Massachusetts wholesaler, Chelsea-based Night Shift Distributing, according to documents filed with the Massachusetts Alcoholic Beverages Control Commission.
What happens when your state cancels all COVID-19 safety restrictions, but you’re not ready to do the same in your taproom? Austin Beerworks co-founders Adam DeBower and Michael Graham joined the Brewbound Podcast to discuss why they’re asking guests to continue masking up.
Molson Coors Beverage Company said the Topo Chico line will begin hitting store shelves in nine states starting March 29, giving the company yet another hard seltzer brand to compete within the more than $4 billion hard seltzer segment that has thus far been dominated by two brands: Mark Anthony Brands’ White Claw and Boston Beer Company’s Truly Hard Seltzer.
New Orleans-based Dixie Beer shocked the South last summer when it announced it would change its name amid the social justice protests that followed George Floyd’s murder. Nine months after that announcement and four months after the company revealed it would become Faubourg Brewing Company, the first Faubourg branded beer will begin rolling out of the 114-year-old company’s brewery.
Boston Beer Company executives believe Truly Punch could be the next big thing in hard seltzer, rivaling the brand’s Lemonade and Iced Tea offshoots.
When Hoplark HopTea took the stage during BevNET Live’s New Beverage Showdown 16 in December 2018, founder and CEO Dean Eberhardt said he believed he was helping to found a new category for non-alcoholic hops-infused beverages. Three years later, the industry seems to finally be catching up.
A consortium of investors has reached a deal to acquire 100% ownership of City Brewing, the largest beverage alcohol co-packer in the U.S., and also acquire the former Molson Coors production brewery in Irwindale, California, from Pabst Brewing Company.
Irish cider and beer maker C&C Group has sold Woodchuck Cider maker Vermont Cider Company (VCC) to Northeast Drinks Group, a privately owned holding company.
Stone Brewing Company has agreed to pay a more than $1.8 million offer in compromise to the federal Alcohol and Tobacco Tax and Trade Bureau for alleged violations related to tax reporting and payments.
BrewDog has apologized to the four LGBTQ employees it terminated last week from its Indianapolis taproom, but said an external HR investigation found “no evidence of discrimination” in their firings, according to a statment from BrewDog USA CEO Jason Block.
