Fintech-Tracked Beer Industry Depletions Volume +9%; 2021 Holiday Weekend Beer Sales Outpacing 2020

Fintech-Tracked Beer Industry Depletions Volume +9%; 2021 Holiday Weekend Beer Sales Outpacing 2020

Beer industry depletions (sales-to-retailers) volumes tracked by beverage alcohol invoicing and logistics firm Fintech have increased 9% year-to-date through Week 27 compared to the same period last year, National Beer Wholesalers Association chief economist Lester Jones and Fintech director of distributors Jim Kallies shared yesterday during a quarterly review of the industry’s performance.

Molson Coors-Backed Truss Expands Veryvell RTD CBD Beverages and Drops Statewide in Colorado

Molson Coors-Backed Truss Expands Veryvell RTD CBD Beverages and Drops Statewide in Colorado

Veryvell, the line of CBD beverages and drops from Truss CBD USA, the joint venture backed by Molson Coors and Canadian cannabis company HEXO, will roll out to on- and off-premise retailers throughout Colorado. “Expanding territory and expanding the portfolio is signaling success and we’re really excited about it,” Truss CBD USA general manager Jane Armstrong Hockman told Brewbound.

Drizly: RTDs Growing 15 Times the Rate of Hard Seltzer

Drizly: RTDs Growing 15 Times the Rate of Hard Seltzer

Ready-to-drink (RTD) canned cocktails’ share of Drizly sales is growing at 15 times the rate of hard seltzer, according to e-commerce alcohol marketplace Drizly’s 2021 Consumer Report.

Untappd Parent Company Acquires Canadian Omnichannel Marketplace Ollie Order

Untappd Parent Company Acquires Canadian Omnichannel Marketplace Ollie Order

Next Glass’ beverage alcohol tech and media empire is crossing the northern border with the company’s acquisition of Ollie Order, an omnichannel marketplace for beverage alcohol sales and a tech platform for logistics and taxation tracking that is headquartered in Vancouver, Canada.

SweetWater to Take Over Red Truck Brewing’s Fort Collins Production Facility

SweetWater to Take Over Red Truck Brewing’s Fort Collins Production Facility

The westward expansion of Atlanta’s SweetWater Brewing Company under Canadian cannabis firm Tilray continues. After adding distribution in Colorado earlier this year, the company will go deeper in the Centennial State with the acquisition of a 32,450 sq. ft. production facility, taproom and restaurant in Fort Collins that previously housed the U.S. operations of Canada’s Red Truck Brewing Company since May 2017, and Fort Collins Brewery before it.

Last Call: Spirits Lead Seltzer/RTD Label Approvals, Says BW166; July 4 Weekend Brings Out 53% of Consumers, CGA Reports

Last Call: Spirits Lead Seltzer/RTD Label Approvals, Says BW166; July 4 Weekend Brings Out 53% of Consumers, CGA Reports

Consulting firm BW166 reported that label approvals for seltzer and seltzer-like products are accelerating, with approvals trending at 334 per month compared to the 228 per month in 2020. More than half (53%) of on-premise visitors went to a bar or restaurant during the July 4 weekend, according to CGA, an on-premise market research firm.

Coors Seltzer Dries Up: Molson Coors Ceases Production of Hard Seltzer Brand

Coors Seltzer Dries Up: Molson Coors Ceases Production of Hard Seltzer Brand

The river has run its course for Coors Seltzer, Molson Coors Beverage Company told wholesalers today. In a message to the company’s wholesalers this afternoon, Molson Coors chief marketing officer Michelle St. Jacques and U.S. sales president Kevin Doyle announced the company will cease production of Coors Seltzer, asking wholesalers to sell through remaining inventory.