Craft beer industry news.
Widmer Brothers Brrr is a big, NW red ale that emphasizes aromatic and flavorful hoppiness while embracing a feeling of winter with a robust malt backbone, rich body, and red appearance. Brrr, the brewery’s winter seasonal for eight years, features Simcoe and Cascade hops for a big, citrusy aroma and Widmer Brothers’ Alchemy hop blend for bittering.
Anheuser-Busch announced today a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the National Football League (NFL). The new agreement signals an evolution in how the leading sports marketer will build connections with partners and fans in the 21st century.
NEW YORK — delivery.com has released a new iOS app that gives users a simpler, easier way to order from their favorite restaurants and stores. The new app features an optimized user experience within each of delivery.com’s core categories — food, alcohol, groceries and laundry — which together comprise a convenient one-stop shop for local… Read more »
HEINEKEN USA, a leading importer of upscale beer brands, is upping the stakes on game day with its What’s Your Play? portfolio retail program running from January 1 through February 28. The comprehensive program includes eye-catching football themed POS materials, digital partnerships, a Twitter-driven sweepstakes, and cross-merchandising opportunities to inspire the LDA+ men of the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations.
Evans Brewing Company, which produces the award-winning Evans Brewing Company craft beers, has approved a Stock Option Plan paving the way for stock to be granted to employees who contribute to the growth of the company. Two million shares of common stock have been authorized and reserved pursuant to the plan.
The limited edition 2015 vintage of Alaskan Brewing Co.’s Alaskan Smoked Porter officially releases this week on draft and in 22 oz bottles throughout the 17 states where Alaskan beer is sold.
Kona Brewing Company’s Makani Wheat Ale is the first craft beer made with honey collected from bees that pollinate the flowers of native Hawaiian koa trees. Makani Wheat Ale is the final beer in the four‐part 2015 “Makana Series” that supports local non‐profits dedicated to protecting Hawaii’s natural resources.
Newburyport Brewing announces today that its 1635 Series Barleywine won the Gold Medal in the “Strong Beer” category. Newburyport Pale Ale, Plum Island Belgian White, and the 1635 Series Saison each won Silver Medals in the categories of “American Pale Ale”, “Witbier”, and “Saison”, respectively. The 1635 Series Kölsch rounded out the awards with a Bronze Medal in the “Kölsch” category.
Accumulation White IPA returns to New Belgium Brewing’s winter lineup offering an alternative to traditional dark winter beers. Four bold hop varieties give Accumulation a tropical flavor with a nice, bitter balance. Nugget and Centennial hops along with a dry-hopping of Mosaic and Amarillo hops all combine to create Accumulation, which pours a pale, hazy golden color with a medium body. It comes in at 6.2 percent ABV and 70 IBUs.
3 Sheeps Brewing Co. announces plans to increase production and distribution of award-winning locally-produced craft beer. The brewery will lease the former Coca-Cola Distribution Plant located at 1837 North Avenue. The existing two buildings, totaling 40,000 square-feet set on 3.4 acres, will be refurbished into a brewing campus with new equipment, taproom and outdoor beer garden. With the expansion, the brewery will increase production, expand distribution, feature experimental beers, and better connect with the craft beer community.
Woodchuck Hard Cider is excited to announce the release of their newest Out on a Limb cider, Hot Cha Cha Cha. Out on a Limb is a rotating six-pack that features some of Woodchuck’s most creative cider varieties. Hot Cha Cha Cha is the sixth cider of this series and will be available while supplies last starting November 1st.
At last, a brewery based in the East will expand its brewing capabilities out West. Atlanta’s Sweetwater Brewing said it plans to build a secondary brewing facility in the Pacific Time zone by 2017 and, although it hasn’t decided on a final location, the company has identified California as a potential landing place.
Black IPAs have been a staple of an annual tradition at Founders Brewing Co. – the Black Party – a celebration of experimental dark beers. Project PAM was born out of this tradition and is the third Backstage release of 2015; a Black IPA whose hop combinations and malts have been perfected and balanced over several years. This beer is brewed with a cornucopia of hops including Chinook, Nugget, Centennial, Amarillo, El Dorado and Mosaic, balanced with Crystal and Midnight Wheat malts, then aged in maple-bourbon barrels.
Green Man Brewery is expanding its distribution South once again, taking on the entire state of Florida. The craft beer pioneer in Asheville, North Carolina has been steadily ramping up distribution since its second expansion in 2012, starting with North Carolina and spreading out to Tennessee and South Carolina. Green Man opened its fourth distribution state in August starting with Daytona Beach with a partnership with Perrott Distributing Co., and is rolling out the rest of the state by signing on with six additional distributors in the beginning of December.
