The Bud Light Party steps onto the national stage today with a mission to unite modern beer drinkers. The new campaign from America’s most inclusive beer brand will celebrate bringing people together – for fun – over a beer. The Bud Light Party is the first campaign to bring to life Bud Light’s new “Raise One to Right Now” tagline, designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments – starting with Super Bowl 50.
Former Kona Brewing President Mattson Davis has launched his own consulting firm, Ulu Development, a name that pays homage to the breadfruit plant that grows abundantly on the Hawaiian Islands. With a focus on assisting startup food and beverage companies, the firm’s goal is to coach business owners in the areas of entrepreneurship, brand development, go-to-market strategies, creative partnerships and even long-term succession planning, Davis said.
Emerging from winter’s cold into sunny spring is Emergent White IPA. Orange peel contributes a bright, citrus flavor complemented by a subtle spiciness from the coriander and Belgian yeast. There is a silver lining to the cold, who’s excited for Stout Month? Our Bogged Down Cranberry Stout will be representing Boulder Beer this year at the Mountain Sun pub and breweries!
Short’s Brewing Company of Bellaire, MI announces distribution of the 5,000th batch of beer brewed and packaged at their Elk Rapids, MI production facility. Appropriately named “Batch 5000,” Short’s 5,000th batch of beer is a Triple India Pale Ale packaged in 22oz bottles. This special beer will be distributed in very limited quantities statewide by Short’s longtime distributor, Imperial Beverage.
The newest release is a seasonal beer, brewed for the spring and fall months. Tranquil Eyes is a Scotch Style Ale and is brewed as a Wee Heavy, or Strong Scotch Ale.
On Friday, January 22 at 5 PM, Spangalang Brewery (one of Denver’s most revered new microbreweries) is tapping a new beer in advance of the upcoming AFC Championship game this Sunday in Denver. Orange Crushsicle is a fast-finishing, super-quaffable session beer (of just 4.3%) taken to championship heights by additions of orange juice, bitter and sweet orange peel, and a dose of vanilla.
Iron Horse Brewery produces a beer you may have heard of that will be available in six pack 12oz cans spring of 2016. Quilter’s Irish Death is already available in 22oz bottles and draught but this will mark the first time the flagship beer will be produced in cans.
Branchline Brewing Company is excited to announce the launch of three new year-round six packs. Branchline Shady Oak Blonde Ale (6.4%ABV), Woodcutter Rye IPA (6.2% ABV), and Dark Territory Oatmeal Stout (6.3% ABV) are the next steps in moving all core brands to cans.
New York craft beverage producers could have an easier time getting their products in the hands of consumers if Gov. Andrew Cuomo gets his way this year. Noting the success of New York’s growing craft beverage industry in his annual State of the State address last Wednesday, Gov. Cuomo listed the need for new regulations as a top priority in 2016.
The wintery wait is almost over… Upland Brewing Co. announced today that Campside Session IPA is back in February in 6 packs, 4 pack cans and on draught. It will be on tap at Upland tap rooms starting March 11th. Spring is calling; get ready to gear up.
Brewbound is pleased to unveil its entire 2016 events schedule, one that will include six Brew Talks meetups and two full-day Brewbound Session business conferences.
Seven months after separating from the brewery he helped to start, former Knee Deep Brewing co-owner Jeremy Warren is getting back in the game with Revision Brewing, a brewery founded on creative versatility and a name fraught with meaning. In an interview with Brewbound, Warren described the new venture as his second attempt to build a company where he can experiment with the unique styles and production methods that excite him.
United States Beverage and Moosehead Breweries Limited will be introducing a new style into the U.S. market this spring- Moosehead Radler. Moosehead Radler was first introduced in Saint John, New Brunswick in 2014, and successfully expanded to other Canadian markets before coming to the US.
Only days after announcing the release of their new Western IPA as core brand offering, Devil’s Canyon Brewery continues to delight fans by revealing they are adding their popular Silicon Blonde Ale to their 22oz bomber line up. Previously only available on draught and in growlers, Silicon Blonde is now shipping to distributors in California, Nevada, Arizona and Washington and will start appearing at retail accounts in late January.
