Craft beer industry news.
Consumers are continuing to trade up in their alcoholic beverage purchases, even as the COVID-19 pandemic-induced economic downturn continues, Brewers Association (BA) chief economist Bart Watson said during a webinar last week. “People still see beer as an affordable luxury, while beer has taken on a lot of price relative to wine and spirits,” he said.
Just two weeks after closing on the acquisition of Atlanta’s Sweetwater Brewing Company, Canadian cannabis company Aphria has reached an agreement to merge with Tilray, forming the world’s largest cannabis company valued at $3.8 billion.
It has a new name, the recipe has changed, but the goal remains the same: bring awareness and support to on-the-ground wildlife conservation. And it’s a partnership that has done just that.
The craft beverage-centric marketing company RadCraft went live today with a downloadable coloring book for which proceeds will support the James Beard Foundation’s Open For Good campaign. The RadCraft Industry Relief Coloring Book features the logos of thirteen of the company’s partner malthouses, breweries, and distilleries (listed below) brought to life by Content Coordinator Shelby… Read more »
Sycamore Brewing’s remedy to an extra hard year? An extra hard drink! Sycamore Brewing will soon release a special-edition Lemon Lime seltzer from their hard seltzer brand, BUBS, aptly named “F*ck 2020.” The seltzer will be available in 4-packs of 16 oz cans. The best part? It’s 9.2% alcohol by volume.
Two of the largest beverage alcohol producers in the country are teaming up. Pabst Brewing Company and Jack Daniel’s maker Brown-Froman today announced a partnership in which Pabst will produce, sell and distribute Jack Daniel’s Country Cocktails, the whiskey brand’s line of flavored malt beverages.
Deschutes Brewery and Bendistillery’s Crater Lake Spirits are happy to announce the release of their limited Black Butte Whiskey collaboration this Saturday, December 19th, just in time for the holidays. 2020 marks the first release of the much anticipated 5-year aged Black Butte.
Last week, dual-concept brewery New Motion x Embolden Miramar, located in San Diego California, signed with Scout Distribution after opening in late November.
Brewbound Live wraps up today. Registered attendees can access all live presentations, networking and on-demand content through the virtual venue.
Just in time for “Dry January,” Brooklyn Brewery will launch the next offering within its fast-growing non-alcoholic beer line Special Effects. The New York craft brewery today officially announced the addition of an IPA to the Special Effects portfolio to go along with Hoppy Amber.
Ska Street Brewstillery, the first Colorado business of its kind, begins limited distribution today with the release of their first packaged products— Chasing Gremlins Barrel Aged Imperious Stout and Third Wave White Rum crafted by Brewstiller Damon Scott.
Any responsible food or beverage maker is committed to delivering the highest quality products possible using the very best ingredients available. Crafty Elk takes this to a higher level through their socially responsible approach to delivering smarter and delicious craft cocktails with an eye on environmental initiatives.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, announces today that it will continue its partnership for a second year with the American Eagle Foundation (AEF), a leading nonprofit organization focused on the care and protection of the U.S. National Symbol, the Bald Eagle. Throughout the first year of the partnership, AEF has been able to advance their mission of education, conservation, and rehabilitation for the Bald Eagle.
Education and professional development are essential means to advance the knowledge, techniques, resources, personal development, and networking opportunities that help individuals thrive in the cider – or any other – industry. Yet there are barriers to entry in professional programs that include finances, mentorship, and racial and ethnic representation.
