News

Craft beer industry news.

Short’s Brewing Co. Releases Prolonged Enjoyment and Starcut Ciders Immortal Jelly

Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.

A-B Threatens to Pull Sponsorship of South Boston’s St. Patrick’s Day Parade

A-B Threatens to Pull Sponsorship of South Boston’s St. Patrick’s Day Parade

The world’s largest beer company has threatened to pullback a $2,500 sponsorship of South Boston’s famed St. Patrick’s Day Parade if organizers do not allow a group of gay war veterans to march. Anheuser-Busch InBev today said it would reconsider its support of the event after parade organizers, the South Boston Allied War Veterans Council, voted 9-4 on Tuesday to exclude OUTVETS, a non-political organization dedicated to honoring the service of LGBTQ veterans.

Red Hare Brewing Company’s SPF 50/50 is Now Year-Round

Red Hare Brewing Company’s wildly popular beer, SPF 50/50, has been a rousing success since its launch in Summer 2016. Due to overwhelming customer response, SPF 50/50 is now available year round!

Block 15 Releases Seasonal Coffee Stout & Bière de Mars

This March, Block 15 Brewing Company will release two new spring entries in their Seasonal Bottle Conditioned Series—Cosmic Cold Brew, Double Ristretto and Here Comes the Sunshine. Both will be available bottled and on tap in early spring—with distribution to bottle shops and tap houses around Oregon and parts of Washington. Bottle conditioned using Block 15’s custom-fabricated mixing tank, both beers are designed to be enjoyed both freshly bottled and cellared.

Sprecher Brewery Updates Its Year-Round Beer Labels

In early 2016 customers received a clue that the familiar look of Sprecher Brewery’s beer labels was about to transform. For its award-winning winter seasonal, the familiar shiny label bearing a coat of arms and the name Winter Brew had been replaced by a fun depiction of old man winter and the words Winter Lager.

illumiTap Ushers in New Era of Smart Beer Tap Handles

During an era of cut-throat competition in the draft beer industry one of the fundamental marketing mechanisms has remained relatively unchanged for decades; the draft beer tap handle.

Beer Sales Slump in Early 2017

Beer Sales Slump in Early 2017

U.S. beer volume sales declined 1.2 percent through the first 50 days of the year, according to recent data from market research firm IRI Worldwide. The company, which tracks category-wide sales trends at off-premise retail outlets, said total beer dollar sales were up just 0.1 percent through February 19 in its multi-outlet and convenience (MULC) store universe (which includes grocery, drug, Wal-Mart, club, dollar, mass-merchandiser and military stores).

New Belgium Releases Juicy Watermelon Lime Ale

Brewed with watermelon and lime peel, New Belgium Brewing’s new seasonal release offers an approachable, fruit-infused ale. Juicy Watermelon Lime Ale is crisp, refreshing and juicy – the perfect option for beating back the summer heat. It has a bright fruity flavor and a thirst-quenching finish. The beer, which is available now through July, is available in 12 oz. bottles and cans, and on draft.