Elk Rapids, Mich. – Short’s Brewing Company announces the release of Prolonged Enjoyment and Starcut Ciders Immortal Jelly. Prolonged Enjoyment, a Session India Pale Ale billed as “Unquestionably quaffable for those long days needed to remain upright and refreshed at the same time” and Immortal Jelly, a semi-dry hard cider fermented with Michigan apples and four different berries will both be distributed as seasonal products and available throughout the spring while supplies last.
Prolonged Enjoyment (3.5% ABV – 45 IBU) is a Session IPA brewed with Amarillo, Simcoe, and Citra hops. The beers abundant aromatics of intense grass, pine, and citrus complement the great malty backbone and balanced bitterness. At 3.5% ABV, this brew is an incredibly sessionable IPA.
Immortal Jelly (5.2% ABV) is a semi-dry hard cider inspired by Short’s Brewing Company’s Soft Parade. Immortal Jelly is fermented with Michigan apples and a blend of raspberries, blueberries, blackberries, and strawberries. This cider is rose in color and has scents of tart fruit. Immortal Jelly’s complex blend of berry fruit flavors provides a big tart acidity up front before a semi-dry finish.
Prolonged Enjoyment and Immortal Jelly will be distributed in bottles and kegs throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin). Immortal Jelly will also be available in Colorado. Both seasonals will be available beginning this month.
For more information about Short’s Brewing Company, please visit www.shortsbrewing.com.
For more information about Starcut Ciders, please visit www.starcutciders.com.
About Short’s Brewing Company and Starcut Ciders
Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.