Dos Equis

Dos Equis® is welcoming the return of college football with even more reasons to jump up, high five, and cheers every week by giving fans a ‘Dos of game day’ from the beer that is brewed to outscore the rest.

Dos Equis® is launching Dos Equis® Ranch Water Hard Seltzer, the latest innovation to join the popular Mexican Import portfolio, inspired by the flavors of the classic West Texas drink: tequila, sparkling mineral water, and lime.

In a charitable promotion extending through June 2021, Dos Equis® will match every purchase with a $1 donation to Restaurant Workers’ Community Foundation. Beer drinkers will know that when they purchase Dos Equis®, they are doing a ‘Dos of Good’.

Joining in the excitement of March basketball from initial tip-off to final buzzer, Dos Equis® is all in with another round of enjoyment. As the official sponsor of the Dos Equis® 3X3U National Championship, the popular Mexican beer import is giving shoppers a chance at an exclusive VIP basketball weekend including tickets to 3X3U and college basketball’s 2021 national championship.

While Dos Equis® has long been enjoyed with lime and salt, the brand is putting this combination into a can. The new product, inspired by the on-premise drinking ritual, is Dos Equis® Lager with a refreshing hint of natural fruit flavors and a touch of lime and salt.

Dos Equis® has been celebrating the arrival of the new and unknown since it was first named in 1897 to herald the advent of the 20th Century.

In an exciting evolution of its “Most Interesting Man” campaign, Dos Equis is out to prove that “interesting” is not limited to just one man; everyone can be interesante. The Keep it Interesante campaign aims to drive home the creative edge the brand is known for, while helping fans bring their irreverent stories to life in away that makes their stories even more entertaining.

In this week’s edition of Last Call: Innis & Gunn receives private equity interest; A-B shifts focus from acquisitions to organic growth; Diageo taps A-B for Guinness Distribution in China; and much more.

In Tuesday’s edition of Press Clips: Utah lawmakers consider the end of 3.2 beer; a study finds Michigan has the cheapest cases of beer in the nation; River North Brewery announces return to its namesake neighborhood; and more.

In this week’s Last Call: Multiple U.S. breweries are expanding and the original Most Interesting Man in the World talks meeting President Obama.

In this week’s Press Clips: Petaluma Hills brewing to close in June; GoodLife Brewing co-founder Curt Plants dies at 33; Clare Rose and Shore Point union workers still on strike.

In this week’s edition of Last Call: Minnesota’s Summit Brewing has announced plans to pull its beer out of six states: Pennsylvania, Ohio, Illinois, Indiana, Nebraska, and Michigan. Also, Golden Road Brewing co-founder Meg Gill defends her company’s planned beer garden in Oakland, Caif.

After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, “Airboat”, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor. The modernized campaign features a more interactive character whose adventures show why he’s different and how he’s gained his legendary status.