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Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

Anheuser-Busch to Sell Houston-based Longhorn Glass to Ardagh Group

Today, Anheuser-Busch (A-B) is announcing an agreement to sell its Houston-based Longhorn Glass manufacturing facility to longtime partner Ardagh Group, a worldwide leading glass manufacturer. The agreement will help to ensure the long-term health and viability of the Longhorn facility, which supplies bottles to A-B’s Houston brewery.

Owl’s Brew To Launch New Par-Tea Pack 2 This March

With the hard tea craze on the brink of explosion, Owl’s Brew, a first of its kind, boozy tea, is launching its new Par-Tea Pack 2 ($10.99 per pack; 4.8% alc/vol) in mid-March with three flavors, including Matcha with hints of pineapple and chamomile, White Tea, Raspberry & Watermelon, and a new flavor, Jasmine, Blueberry & Lemon.

Veza Sur Brewing Co. Closes 2020 With Nine Beer Awards

Veza Sur Brewing Co. added a total of nine medals to its list of accolades in brewing excellence in 2020 – two from the internationally renowned Brussels Beer Challenge competition and seven from the esteemed beer competition in the U.S. market, USA Beer Ratings.

The 10 Most-Read Brewbound Stories of 2020

Brewbound readers in 2020 sought out news about the pandemic, mergers and acquisitions, brewery closures and job changes. 2020 marked a year of shifts for brewers, as well as Brewbound, which shifted its business model to a subscription model. With that in mind, we’ve pulled the five most-read stories before the paywall was introduced and the five most-read stories after.